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  • 2016 Corporate Responsibility Report
2016 Corporate Responsibility Report

Building skills

We want to enable people to participate in digitization, which is why we teach specific target groups about risks and opportunities. Our Teachtoday initiative is designed to promote media literacy. The Deutsche Telekom Stiftung foundation is dedicated to encouraging skills in the STEM img subjects science, technology, engineering and mathematics. Sharing digital knowledge is also the aim of a number of webinars and massive open online courses (MOOCs) that are made possible by our networks. Another focal point in our efforts to build skills is the work we do to integrate refugees into the job market

Progress

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Teachtoday – Initiative for safe, competent media use

Teachtoday is our initiative for teaching people how to use media safely and competently. It supports children, young people, parents and grandparents as well as teachers by offering hands-on tips and material. Our homepage, teachtoday.de, is available in German, English, Romanian, Polish and Croatian.

Around 150 children talked about data privacy and participated in eventful workshops at the Teachtoday Summit for Kids in November 2016. The highlight of the event was the awards ceremony for the "Media, sure! But secure." competition. The jury presented awards to eight projects including a cross-border media workshop entitled "Das ist unser Netz! – To jest nasza siec!“ by Aktion Kinder- und Jugendschutz Brandenburg e.V. At the workshops, German and Polish kids have the opportunity to learn more about their own media use.

The Teachtoday media obstacle course toured Germany again in 2016. The goal of the obstacle course is to the raise awareness of children between the ages of 9 and 12 when it comes to secure media use. Among other destinations, the obstacle course paid a visit to the Schlingel children's film festival in Chemnitz. Teachtoday is a partner of the festival, which attracts more than 18,000 visitors and currently features more than 150 films from all over the world for children and young people.

Two issues of our Scroller media magazine were published in 2016. The issues focused on social networks and data privacy. The magazine targets children between the ages of 9 and 12 and provides parents and teachers with information in special supplements. Scroller is available online and as a free print version. It encourages children to think about how they use media and learn to co-create the digital world. The scroller.de portal is available in German and English. We also published the first interactive issue in German and Arabic in October 2016.

Digital education was on the agenda at the 2016 National IT Summit held in Saarbrücken. One central focal point was secure, competent media use by children, young people and adults. Teachtoday spoke with German Chancellor Angela Merkel at the event. Her credo for the future of digital education: targeted media education for all and intensified communication with each other. Teachtoday also interviewed Timotheus Höttges, Chairman of the Board of Management at Deutsche Telekom, about the digitization of society, the significance of data privacy and how to turn young people into responsible Internet users.

The Teachtoday initiative received a number of awards in 2016. We received four Fox Awards, which recognize effective and efficient marketing and communication solutions. The Gold Fox Award went to our communication concept and we received the Fox Visuals Gold Award for our visual presentation. The Scroller media magazine received the Silver Fox Award and the Fox Visuals Silver Award. Teachtoday also received three Comenius EduMedia Seals presented by the scientific association Gesellschaft für Pädagogik und Information (GPI). The entire initiative was recognized in the "didactic multimedia products" category, the obstacle course in the "computer games that encourage competence" category, and Scroller magazine in the "general multimedia products" category. Scroller was also recommended by Stiftung Lesen, the German Reading Foundation, to promote safe, competent media use.

Martina Schwebe-Eckstein

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Martina Schwebe-Eckstein

Shaping education – the Deutsche Telekom Stiftung foundation

The Deutsche Telekom Stiftung foundation supports a number of STEM img projects. The goal is to promote the skills of young people in math, natural sciences and technology and get them excited about the STEM subjects. The foundation began combining its activities under the categories of "education drivers," "education opportunities," "education innovations" and "education dialog" in July 2016. Projects like "Be a math whiz" and "Junior Science Café" are some examples of the foundation's successful efforts.

Deutsche Telekom Stiftung – fields of action

Education and Digitization Forum
The Deutsche Telekom Stiftung foundation launched the Education and Digitization Forum together with four other German foundations in 2016. Those working for the foundations are convinced that digital media can help improve the education system, thereby improving participation and equal opportunity. The collaboration formulated three core focal topics: "personalizing learning," "developing skills," and "creating change." When it comes to personalized learning, digital media can be used to give different target groups access to different learning approaches, including people with disabilities, particularly talented people and refugees. The goal of the second focal point is to convey the media skills necessary for living an independent life. "Creating change" focuses on developing an educational concept for using digital media at educational institutions and within the education system.

The Education Digitization Forum also looks to engage in dialog with different participants in the educational landscape and to develop new approaches to education. Experts from the worlds of science and education collaborate at conferences, in networks and at development workshops to find answers to the big questions and challenges involved in the digital transformation of educational institutions. The schulentwicklung.digital workshop focuses on changing the school and learning culture through the use of digital media. 38 schools that are already successfully using digital media in the classroom are participating in the workshop.

The STEM reading mentors
In collaboration with the German Reading Foundation, the Deutsche Telekom Stiftung foundation is looking for volunteer reading mentors to get children from the ages of 3 to 10 excited about STEM content. A total of 1,300 reading mentors have already signed up in the network, including six mentors in Madrid and Málaga. Their efforts made it possible to reach around 5,300 children throughout the country. The reading mentors receive training in both classroom and online formats. They are then able to work with children at day-care centers and elementary schools.

We also held two events with Deutsche Telekom Board of Management members in 2016. In May, CFO Thomas Dannenfeldt read out loud at a daycare in Bonn. CHRO Christian Illek read out loud to young schoolchildren in Frankfurt on German National Reading Day, November 18, 2016.

GestaltBar – the digital workshop
Young people need to learn how to skillfully and creatively use digital tools so that they can actively shape their lives and have the opportunity to work in a future-oriented profession. With its "GestaltBar – the digital workshop" project, Deutsche Telekom particularly targets students at lower-level secondary schools. The goal is to use a hands-on approach to introduce young people to digital technology and give them some insight into the different technical professions. Courses include topics like robotics, app development and 3D printing. The project is initially being conducted in four pilot locations – Bonn, Berlin, Hamburg and Cologne.

Calliope Mini – mini-computer for young schoolchildren
The Calliope Mini mini-computer helps young schoolchildren learn how to program. The computer is scheduled to be introduced into daily classroom activities throughout Germany in 2017. The Deutsche Telekom Stiftung foundation supports the project by developing and testing learning materials and course concepts. Ideas for the creative use of digital technology are currently being worked on at six universities within the scope of the "Elementary school digital learning" project.

Junior Engineer Academy
The Junior Engineer Academy gets secondary-level students (grade eight and higher) excited about technical professions and careers in engineering. The Junior Engineer Academy is offered as an elective at schools for two years and conducted in collaboration with universities, scientific institutes and companies. The project was implemented for the first time in 2005 and gives students the opportunity to put the knowledge they learn in the classroom into practice. Just under 80 schools in Germany currently participate in the Academy. The school network has been growing consistently since project launch. Participants meet regularly at annual conferences where they can share their experiences. Activities were expanded to countries in central, eastern and southern Europe in 2016 where technology-based school partnerships are being established. These include preparatory visits for teachers, conducting technology projects for students and the opportunity for international teachers to attend annual conventions.

FundaMINT
FundaMINT is a grant program for student teachers in the STEM subjects. It helps competent, motivated student teachers get ready for their future. Up to 25 grants are presented each year for a period of four semesters each. The program was expanded during the reporting period in collaboration with the Pädagogischer Austauschdienst (PAD), a department of the Standing Conference of the Ministers of Education and Cultural Affairs, and the Central Agency for German Schools Abroad. Grant recipients now have the opportunity to work at schools in central, eastern and southern Europe, conduct student projects and participate in preparatory and post-project seminars.

STEM Didactics Fellowship program
The Deutsche Telekom Stiftung foundation initiated the STEM Didactics Fellowship program in 2016. Up to nine fellowships are granted each year to young researchers and scientists in the fields of mathematics, physics, chemistry, biology, computer science, technology and science education. The fellows can attend seminars and workshops on topics like job negotiations and supervising doctoral candidates and are involved in the Deutsche Telekom Stiftung network.


More than 200 new projects for the "Yes, I can!" initiative

Our "Yes, I can!" initiative teaches young people key skills to enable them to act independently and with self-confidence. In doing so, it promotes equal opportunities within our society. In the reporting year, more than 200 new projects went live with funding totaling over 850,000 euros. The focal topic for 2016 was "Competence knows no borders," and integration was at the top of the agenda. As a result, the initiative upped its support for projects promoting participation in society, creating space for encounters and involving activities shared by children and young people from different ethnic backgrounds. The "Yes, I can!" project has sponsored more than 1,100 projects throughout Germany with a total of almost 6 million euros since it was launched seven years ago.

The Yes, I can! initiative Sponsored projects 2009 - 2016

The "Media workshops" pilot project got off the ground in Berlin in November 2016. The 6-month focus is teaching media skills at public institutions for children and young people. Educators from four Berlin-based institutions are participating and using what they learn in their own teaching activities. The media workshops focus on topics like "Making & Repair," "Computer, Internet & Social Media", "Film & Photo" and "Programming & Robotics." The goal of the project is to improve the skills of children and young people when it comes to the digital world.

The "Yes, I can!" initiative was integrated into the Deutsche Telekom Stiftung foundation in January 2017. The initiative's new focus will be on teaching media skills. The goal will be the long-term sponsorship and development of projects.

Martina Schwebe-Eckstein

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Martina Schwebe-Eckstein

International competition for the Women's STEM Award

With the Women's STEM img Award, Deutsch Telekom hopes to increase the attractiveness of STEM subjects and encourage women to choose careers in these areas. The prize awarded in collaboration with the "audimax" student magazine and the "MINT Zukunft schaffen" (Creating a STEM future) initiative. It goes to thesis papers written by female graduates that focus on one of the following key growth areas: digital life, Industry 4.0 img, networks of the future, cyber security or automotive technologies. For the first time, this year's competition was also open to international graduates from other European countries. Nine thesis papers were submitted from Finland, the UK, India, Macedonia and Austria. The goal is to increase the number of international applicants from STEM subjects in the future.

Helping refugees: from first aid to job market integration

Our commitment to refugee aid began in2015. Our initial focus was on first aid. Measures included supplying Wi-Fi to refugee reception centers, providing accommodation and recruiting civil servants for the Federal Office for Migration and Refugees (BAMF). More than 700 employees provided temporary aid to BAMF in working with refugees. More than 130 civil servants employed with Deutsche Telekom transferred to BAMF.

The refugees.telekom.de online portal, which we set up in 2015, was further developed in collaboration with partners during the reporting period. We relaunched it in 2017 under the name "Handbook Germany". The online portal provides information on topics like jobs, education and life and living in Germany. handbookgermany.de addresses refugees in the place where they communicate most – social networks. Content is circulated on a number of social media channels. The platform can also be used on smartphones.

Helping refugees

We also restructured our other activities in2016 and are planning to focus on integrating refugees into the job market. We are extending our offer of internships for entering the job market and focusing on longer-term offers such as training openings, entry-level training and scholarships at our in-house University of Applied Sciences. We are also developing new pilot initiatives like the "Internship PLUS direct entry" program, for which we joined forces with Deutsche Post DHL Group, Henkel and the Federal Employment Agency. The program's main target group is refugees with professional experience that don't have credentials recognized in Germany. We want to help these people improve their career prospects. To start with - and to help them find their way around - they participate in two phases of practical training (internships). We subsequently hire them for a limited period of two years. During this time, the refugees are given the opportunity to take part in integration and language courses. Many of our employees have been involved in refugee aid right from the start and have been supported by Deutsche Telekom in their efforts. In future, we intend to channel their efforts into supporting new colleagues who are starting work at Deutsche Telekom.

Support for refugees

Awards
Winner of awards such as the “Queb Special Award" awarded by careers4refugees
WI-FI Hotspots
Set up of around 70 free WI-FI hotspots in initial reception centers
Real Estate
Provision of more than 30 DTAG objects to the BAMF *
Integration into employment
Currently offering up to 100 internships as well as apprenticeships and scholarships
Initiative „Internship PLUS direct entry”
Initiation of the pilot initiative in cooperation with Deutsche Post/DHL Group, Henkel and the German Federal Labour Office
Refugee Online Portal
Beginning of transfer of the refugee portal „Handbook Germany“ as an online hub for information regarding the asylum procedure and about living and working in Germany (Start of the portal: 03.02.2017)
Employee placement
More than 500 civil servants of DTAG have been placed for BAMF* support
Employee initiatives
Over 100 Corporate Volunteering projects are being supported by DTAG employees
For more information please click the segments.

* German Federal Office for Migration and Refugees

Barbara Costanzo

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Barbara Costanzo

Educational STEM activities in Croatia

Hrvatski Telekom (HT) recognizes the importance of fostering the interest of young people in science, technology, engineering and math (STEM img). We therefore focused activities in 2016 on strengthening this interest.

Together we are stronger
In 2016, the competition for funding entitled “Together we are stronger” (Zajedno smo jači) concentrated on projects aiming to enhance the quality of STEM education in elementary schools. Our employees selected up to five finalists for each category out of 39 projects submitted in each of the two categories “New Technologies” and “Science”. The two winners were chosen by the expert panel comprising Hrvatski Telekom’s representatives and experts from specialist institutions and associations. Each project received funding of HRK 350,000 (approx. EUR 46,000). “Internet of things in Croatian elementary schools in 2016” by the Institute for Youth Development and Innovation was the winner within the category “New Technologies”. The project focuses on the Croatian Makers robotics game that teaches children advanced concepts of automation. The first project phase saw around 750 students from 50 different schools being reached. The Astronomical Society Višnjan won in the “Science” category with “Campus”. The project involves workshops and camps for elementary and secondary school students where they participate in STEM-related activities. The donation allowed new equipment to be purchased for the interdisciplinary Laboratory for Biology, Chemistry and Astrobiology (LABOS). Around 450 children are able to participate in workshops here.

Over the past ten years, Hrvatski Telekom has donated more than HRK 9 million (approx. EUR 1.2 million) to provide support for implementation of 240 valuable projects through its “Together We Are Stronger” competition.

HT STEM HUB
The HT STEM HUB was launched in spring 2016. This is a project organized by Hrvatski Telekom together with the Faculty of Electrical Engineering and Computing (FER). It aims to create an active academic and economic community of young experts in various fields of Science, Technology, Engineering and Math (STEM). In August, we provided summer internships for students within the STEM HUB. They were given the opportunity to work on smart city solutions, augmented reality systems, robotics and intelligent control systems. Final year students also have the opportunity of taking a scholarship with a professional mentor from HT.

In October 2016, we took our joint venture with FER to a higher level by signing a five-year contract with the institution. Our intention is to give the STEM HUB an international profile by offering students the opportunity to work on international projects with HT experts and professionals from all over Europe.

HACK IT!
We joined forces with hub:raum – Deutsche Telekom’s incubator – to organize the “HACK IT!” hackathon. The hackathon is part of our broader strategy to enhance STEM activities in Croatia. More than ten teams competed to develop the best solution for communication of the future within the space of 24 hours. The main prize was for HRK 20,000 (approx. EUR 2,700). A total of 150 developers, designers, marketing experts, and business professionals applied to take part in the hackathon and 43 were selected to participate in teams. The winning project provided a vision of a personal digital assistant. It predicts the user’s requirements and wishes by collecting data through the mobile phone. For example, it automatically schedules a meeting arranged during a conversation and enters it into the digital calendar. Second place was taken by a team creating a platform for holographic communication. The third prize went to a mesh network for offline communication between devices. The teams get access to the hub:raum programs.

Access to the Digital World Program

COSMOTE supports the Access to the Digital World Program to reduce PC illiteracy among the over 50s and enhance their access to the digital world. In 2016, the program was held in three cities and a total of 765 people with an average age of 64 years attended. So far, more than 2,000 people have participated in this program. This program is acknowledged as being extremely important for contemporary society and it will be transformed and expanded in 2017. Specifically, the goal for 2017 is to reach a population of more than 5,000 senior citizens so that they can make their lives easier and better with just one tablet and an internet connection!