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  • 2016 Corporate Responsibility Report
2016 Corporate Responsibility Report

Encouraging implementation

We want to motivate people to find creative digital solutions to social challenges. To do this, we provide tangible support and make it easier for them to realize their ideas. Our efforts include, for example, our involvement with the "Deutschland sicher im Netz" association and our collaboration with the German National Association of Senior Citizen's Organisations (BAGSO) to sponsor media literacy projects for seniors. We also encourage the development of innovative solutions such as new apps and develop our own sustainable products and services. We want to be a reliable partner in the era of digitization, which is why we closely evaluate all of the feedback we receive. Our stakeholder dialog gives stakeholders the opportunity to rate sustainability topics according to their importance and assess our performance in the different areas.


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Partnering with "Deutschland sicher im Netz" and BAGSO

The Deutschland sicher im Netz e.V. (DsiN) association has served as a central point of contact for consumers and small businesses interested in the topics of IT security and data privacy for ten years now. As a member of the association, we participate in projects like the myDigitalWorld competition for young people and the IT-Sicherheit@Mittelstand workshop series. We also participate in the Digital Neighborhood project, which trains people to become volunteers sharing their IT knowledge with others. The project was recognized as a "landmark" in the Germany – Land of Ideas competition in June 2016. Thomas Kremer, Deutsche Telekom Board Member for Data Privacy, Legal Affairs and Compliance, is chairman of the board at DsiN.

We promote media literacy among seniors in collaboration with the German National Association of Senior Citizen's Organisations, BAGSO. As a partner, we sponsored BAGSO's Internet Gold Award 2016. The award recognizes people over the age of 60 who use the Internet skillfully and help others to get started in the online world. As an advisory board member we are also involved in the joint Digital-Kompass project conducted by BAGSO and DsiN. Digital-Kompass is a platform for everyone helping seniors to navigate the Internet.

Innovative solutions to social challenges

Technology can also be used to address social challenges, which is why we supported the development of a variety of digital solutions and educational offers during the reporting period:

Play to fight dementia: the Sea Hero Quest app
The mobile game Sea Hero Quest in Deutsche Telekom's Game for Good initiative paves the way for the world's biggest baseline study in dementia research. The object of the study is to help recognize signs of dementia at an early stage and to obtain information on the effectiveness of therapies. One of the first effects of dementia is the loss of spatial orientation. Although researchers have data from dementia sufferers, hardly any comparative data are available from healthy individuals. Sea Hero Quest therefore collects anonymous data on the orientation patterns of people playing the game. Players can also provide information on their age, gender and nationality to further contribute to the research. This data helps scientists understand exactly which abilities are affected in the early stages of dementia. All of the data is transmitted twice per second, stored at our high-security data center in Germany and then made available to scientists.

So far, over 2.7 million people have played Sea Hero Quest and, in doing so, have made their contribution to dementia research. 13 of our European subsidiaries flanked the game with communication measures, ads, media and public relations work, and thus helped "Play to fight dementia" on the way to success. Standard data on the spatial orientation of healthy people in all age groups is now available for the very first time. This standard data is seen as a key step in the development of new methods that will make timely dementia diagnosis possible.

Year of voluntary social/digital work: second round
The "Year of voluntary social/digital work" (FSJ Digital) pilot project, which is being conducted in the city of Halle in Saxony-Anhalt, moved into its second year. Under the FSJ Digital program, young people between the ages of 16 and 26 with an interest in modern media can work on digital projects or help people learn how to use new media at non-profit organizations, such as facilities for seniors and people with disabilities, day-care centers and clinics. Volunteers receive media teaching support during their entire time in the program. The concept is being tested at 25 facilities in Saxony-Anhalt. The program offers a wide spectrum of activities ranging from digital storytelling to creating accessible web content. The project is sponsored by the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) and supported by Deutsche Telekom and AG. The project will be evaluated after completing its second year.

Fast, safe response to sports injuries – the GET app
We contributed to the development of the GET app in 2016. GET stands for the German equivalent of "concussion test app.“ Athletes can use this interactive tool to find out whether they have a concussion after a fall or collision with another player. The app identifies signs of a concussion within three to four minutes. In addition to having access to information on concussions, users can conduct a quick test and check their response times and eye function. The app is provided by the "Protect your head" initiative of the ZNS – Hannelore Kohl Stiftung foundation.

MyShake app turns smartphones into an early warning system for earthquakes
Researchers from UC Berkeley are working together with Deutsche Telekom on a smartphone-based earthquake early warning system. The general idea is smartphones that use an accelerometer to read earth movement. If the data correspond with the vibrational profile of an earthquake, the MyShake app sends the time, location and strength of the tremor to the Berkeley Seismological Laboratory for further analysis. An earthquake is confirmed if at least four phones register the movement. We are currently looking for more people to use the MyShake app in order to create a network with better coverage. The plan is to begin sending earthquake warnings to users following a one-year pilot phase.

Shared Heartbeat app
The Shared Heartbeat app is a joint project of Magyar Telekom and Isobar Budapest and was launched in April 2016. The app enables newborn babies to hear their mother’s heartbeat. The heartbeat of a mother is a defining factor in an infant’s life but this sound moves away after birth. We aim to use technology to connect people in ways previously unimaginable and enhance the most natural bonds through this app.

Cheering Heart app
The Cheering Heart app allowed anyone in Hungary to express support and cheer athletes and teams participating at the Olympics, helping them to excel in their discipline. Athletes were provided with a heart that vibrates and flashes once a heartbeat is sent to them, indicating that lots of people at home are thinking about them. A heartbeat can be sent in numerous ways: using #egyekvagyunk, by sending a message or clicking a button on the Internet site, as well as by shaking their smartphones. The hearts have been used at the Olympic Games, the Paralympic Games and other major sport events. So far, more than 2 million heartbeats have been sent to athletes.

Navigation stick for the visually impaired
As a socially responsible company, T-Mobile Czech Republic aims to support visually impaired people. We have been cooperating with the Czech Technical University to develop a unique navigation solution for the blind. Connecting up global navigation satellite systems (GNSS) and wireless data transfer networks has created one of the most advanced orientation solutions for visually impaired people. T-Mobile Czech Republic has supported the development of this navigation solution by providing connectivity in 3G img and 4G, data SIM cards and modems. The newly developed navigation stick for blind people is connected to a smartphone and the navigation center. Based on a 2G-4G app, the service enables navigation data, voice communication and images to be transferred. It also utilizes a camera for orientation in buildings where GNSS does not work. Currently, the solution is in the final testing phase and will be launched in 2017. We will be offering the technology and a special tariff to blind people who have been trained to use this tool.

Martina Schwebe-Eckstein

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Martina Schwebe-Eckstein

Digital Schools in Romania

In a partnership with Cisco and Webhit, Telekom Romania is providing modern technologies for performance learning in 36 schools throughout Romania. The program offers resources ranging from digital learning to live virtual lessons through telepresence. A total of 10,000 pupils have access to the implemented digital solutions. In 20 of the 36 interconnected schools, telepresence centers have been set up to allow students to participate in lessons taking place at the other schools. The children can follow the content of the class and edit in real time. In addition, the lessons are recorded and made available to students on a dedicated online platform. In the other schools, a software application replaces the telepresence center and provides students in isolated areas with access to digital content as well as putting them in contact with teachers in the big cities. The success of the program is quantifiable. The participating schools recorded a significant rise in attendance rates together with an improvement of the level of performance and competitiveness of the students.

We also launched an electronic school catalogue to support the digitalization of Romanian schools. The digital bundle includes a tablet and internet connectivity, as well as access to an educational management platform. It contributes to the efficient organization of the school, an improvement in teaching, and an increase in interactivity between teachers, students and parents. Schools where the platform has been introduced have seen up to 63 % fewer absences and test results have improved.

Connected kids

Digital literacy is becoming a basic skill required for participating in any aspect of society. T-Mobile Austria wants to use its Connected Kids project to raise awareness among students, parents and teachers about the many different ways of using mobile Internet for learning. The company also wants to advance the use of digital media in schools. The topic of this year’s “Connected Kids” event was “education 4.0 – flipped classroom”. The aim of the event was to introduce teachers, parents and employees to new learning formats that correspond with the current transformation of society towards digitalization, automatization and interconnectedness.

7,879 students in 372 participating classes and 434 teachers have already had the chance to explore digital learning in a connected classroom since its launch in 2013. Educational and technical support is provided by T-Mobile Austria to make sure students get to experience all the advantages of mobile communication in teaching.

The Connected Kids blog is an important tool to make the experience of using digital media in schools and families as part of a connected classroom available to the public.

Long-term project goals include inspiring students to pass on what they learn to people outside traditional educational institutions.

Coding workshop for kids

Coding is a serious matter for many people and it is associated with complex and painstaking work to save hundreds and perhaps thousands of lines of code. However, programming language is no different from the language, which we use every day as far as IT specialists are concerned. That’s why thousands of volunteers encourage ordinary citizens to try learning about coding in the EU Code Week and help them to understand the principles of programming.

This year, the CoderDojo foundation was the coordinator of the EU Code Week on behalf of the Ministry of Digitalization in Poland. This was a great opportunity for T-Mobile Poland to get involved in the action and support the foundation.

Between 15 and 23 October 2016, children and young people in 13 towns in Poland participated in coding activities. Mentors from the CoderDojo foundation encouraged them with their passion for coding and helped them to take their first steps in this magical world. SuperDojo Ninja provided the culmination of all the classes. It took the form of a meeting between children and mentors from across Poland at our premises on 22 October. Nearly 200 children took part in the workshops and gained insights into the secrets of coding. 120 mentors showed how great programming can be.