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  • 2017 Corporate Responsibility Report
2017 Corporate Responsibility Report

Media competence

Here is a selection of material topics from the 2017 CR-Report. More information can be found in the chapter Society.

Teachtoday – an initiative for safe, competent media use

Teachtoday ( supports children, young people, parents and grandparents as well as teachers by offering hands-on tips and material about safe and competent media usage.. Among other things, Teachtoday has developed a media obstacle course that is a fun way of learning about safe media use.

Our contribution to the SDGs

All information are available in German, English, Croatian, German, Montenegran, Polish, Romanian, and Hungarian. And on YouTube, Teachtoday can be enjoyed with its own channel, which provides short, catchy videos about safe, competent Internet use, data protection and the issue of being authentic on the Internet.

Student projects award at "Summit for Kids" At this year's event of Teachtoday "Summit for Kids" in November 2017, the six finalist teams of the competition "Medien, abersicher" (Media, of course) were in the focal point. They had previously qualified for the finale in a public online vote and then carried out a project under the heading "Do the media influence opinion?” The media scouts of the comprehensive school Heinrich-Heine-Gesamtschule in Duisburg landed first place with a project that addressed the structure, effects and dangers of chain letters. Media scouts are students who contribute to media competence among their fellow students. The children from Duisburg designed their own chain letter experiment in order to educate their fellow students on the subject.

Partner events: Touring the country to promote safe online behaviorWith their own event day at the Haus der Geschichte in Bonn (German History Museum), Teachtoday 2017 participated again in the Safer Internet Day. This time, the event took place under the motto "Be the change: unite for a better internet". In various workshops, more than 60 school kids learned how to use digital media safely and to form their own opinions and answers to problems. The workshops dealt with important aspects such as safety, data protection, duration of cell phone use or cyberbullying. All participants also went through the Teachtoday media obstacle course.

Safe online media usage was also the subject of the event day supported by Teachtoday for the pilot project FSJdigital of the German Red Cross. More than 200 children participated in this event in March of 2017 in Halle (Saale). The young schoolchildren had fun exploring safe media use at four stations of the Teachtoday media obstacle course. Among other things, the children learned how to create a strong password and how to protect their personal data. All stations were monitored by second year FSJdigital volunteers. In order to prepare the volunteers for the day, they were given special coaching by Teachtoday employees.

Moreover, Teachtoday was present at the German Youth Conference "Media 2017" in Rostock, where over 210 media scouts from all over Germany got together. Teachtoday was at the event with three different product options to show the media scouts how they can support elementary school students in the safe, competent use of digital media.

Award-winning initiative The Teachtoday initiative received a number of awards in 2017 once again. As in the previous year, Teachtoday received three Comenius EduMedia Seals presented by the scientific association Gesellschaft für Pädagogik und Information (GPI). The entire initiative was recognized in the "Didactic Multimedia Products" category, the obstacle course in the "Competence-Building Computer Games" category, and the Scroller magazine in the "General Multimedia Products" category.

Annette Reuter

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Annette Reuter

Partnering with "Deutschland sicher im Netz" and BAGSO

The Deutschland sicher imNetz e.V. (DsiN) association has served as a central point of contact for consumers and small businesses interested in the topics of IT security and data privacy for ten years now. Thomas Kremer, Deutsche Telekom Board Member for Data Privacy, Legal Affairs and Compliance, is chairman of the board at DsiN. As a member of the association, we are engaged in the youth competition myDigitalWorld and the workshop series IT-Sicherheit@Mittelstand. We also participate in the Digital Neighborhood project, which trains people to become volunteers sharing their IT knowledge with others. The Digital Neighborhood project was presented during the Community Volunteering Week in September 2017. At the Engagement Market, we presented self-study courses for training as a volunteer security and Internet trainer.

Our contribution to the SDGs

We promote media literacy among seniors in collaboration with the German National Association of Senior Citizen's Organisations, BAGSO. As a partner, we sponsored the Internet Gold Award 2017. Further partners are DsiN, Wegeaus der Einsamkeit e.V. (Wade), Google Germany and SAP. The award recognizes people over the age of 60 who use the Internet skillfully and help others to get started in the online world. The Minister of the Interior, Dr. Thomas de Maizière, acted as patron for the year 2017. In the context we support one of the winners of the special award "Let ideas grow” in implementing their project by providing advice and support in public relations and networking.

As an advisory board member we are also involved in the joint Digital-Kompass project conducted by BAGSO and DsiN.  Digital-Kompass provides older people and those teaching them to navigate the Internet with tried and tested materials.

Innovative solutions to social challenges

Technology can also be used to address social challenges. This is why we support the development of various digital solutions and education offers such as the German concussion test app GTE or the "MyShake” app, which turns smartphones into earthquake early warning systems. In the reporting year, we also supported the following projects:

Our contribution to the SDGs

Supporting dementia research in a fun way with the virtual reality game"Sea Hero Quest VR"
Based on the successful mobile game, Deutsche Telekom launched a virtual reality version of Sea Hero Quest in 2017. The aim is to bring scientists one step closer to the development of new methods for the early diagnosis of dementia. Dementia is a big medical challenge, with 47 million patients as of today. In 2050, there will be three times as many.

"Sea Hero Quest Mobile" generated data about the users’ spatial navigation ability as the loss of this ability is one of the first symptoms of dementia. Based on this data, scientists were able to determine a worldwide benchmark of spatial navigation in healthy people. "Sea Hero Quest VR" now takes the next step: this innovative format will enable much more precise data on spatial navigation ability to be collected thanks to its three-dimensional display.

2 percent of all Samsung Gear owners worldwide already have downloaded and played the VR game. Overall, by today, over 3.8 million people have supported dementia research by playing Sea Hero Quest mobile & VR. The initiative shows how digitalization can influence and change scientific research in a positive way.

The VR game can be downloaded for free at the Oculus Store and in Google Daydream. The mobile game is furthermore available for download in the App Store as well as in Google Play.

Year of voluntary social/digital work: Under the pilot project "Year of voluntary social/digital work" (FSJ Digital) in Halle, Saxony-Anhalt, young people with an interest in media supported non-profit organizations, such as facilities for seniors and people with disabilities, with digital projects and the application of new media. Volunteers received media teaching support during their entire time on the program. The concept was tested at 25 facilities in Saxony-Anhalt. The program offered a wide spectrum of activities ranging from digital storytelling to creating accessible web content. The project was sponsored by the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) and supported by Deutsche Telekom and AG. The project is being evaluated after completing its second year.

Martina Schwebe-Eckstein

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Martina Schwebe-Eckstein