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  • 2017 Corporate Responsibility Report

Impact measurement and management

Our goal is to strengthen our foundation for conscious business decisions and continuously improve the social impact of our products, solutions and measures. That is why we illustrate the contributions made by our business activities to solving social challenges in the "impact measurement" focal point of our Controlling department. This way we also fulfill the expectations of our external stakeholders.

We evaluate various methods and select suitable approaches per topic for the impact measurement. We make sure that the selected methods and assumptions are traceable, are based on solid data and are valid for several years. The topic of impact measurement is not entirely new to us. We have been employing business impact measurement in strategic action areas since 2015. Based on the Total Impact Measurement and Management (TIMM) framework developed by PwC, we have begun to methodically document and financially assess the results of our business activities on the environment, society and the economy.

To ensure transparency and comparability of the results, we use conventional external frameworks to describe the effects of our contributions. Some examples of this are the Sustainable Development Goals (SDG) and the United Nations Universal Declaration on Human Rights, the National Action Plan on Business and Human Rights and the UK Modern Slavery Act. Furthermore, in addition to the perspective of our internal stakeholders, we also take into account the external stakeholder groups, such as the investment company RobecoSAM img, which assesses companies in issues of sustainability. We also participate in cross-sectoral committees on impact measurement, such as the econsense initiative or GSMA, which represents the mobile communications industry. In 2017 our CR managers and experts attended a workshop together with the German Institute for Development Evaluation (DEval) to discuss current scientific methods as well as approaches and focal points for Deutsche Telekom.

After we analyzed our impact in the broadband expansion and media literacy areas in 2015, we selected human rights as the next topic for a more in-depth impact measurement. We have already seen initial results during the reporting year, which we describe in the Our contribution to respect for human rights  section. These two approaches are described in more detail in the drop downs below.

In the coming years, we want to broaden our focus and, in addition to examining the social impact of our activities, also take a closer look at the positive effects of our products and services and other strategic focal points.