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  • 2017 Corporate Responsibility Report

Impact measurement: Results of the Broadband Expansion and Media Literacy projects

In 2015 we conducted an exemplary analysis, based on strategic core topics, of the social contribution that we made with products (Broadband Expansion) and services (Media Literacy). We made sure that the underlying methodology could also be transferred to subsequent years.

Broadband expansion
Deutsche Telekom has a strong positive effect on society thanks to its broadband expansion activities and is helping achieve the UN's sustainability goals. The company's network expansion is creating new jobs, and hence new income. It is also facilitating access to digital services, such as those in the health care sector. Improved network coverage therefore especially benefits people in urban areas and smaller towns. The quantitative analysis shows that more than 50 percent of our expenditures for network expansion went to construction (civil engineering). This sector hence benefits most from our investments. The analysis also showed that for every million euros that we invest in broadband expansion, about 20 new jobs are created along the entire value chain, most of which in the German construction industry.

Media literacy
We analyzed the Teachtoday initiative in the strategic topic area of media literacy. This initiative contains an online platform as well as competitions and conferences on media use by children and teenagers. A positive social effect is also evidenced here. That is because the learning methods employed with Teachtoday appeal to multiple senses. According to PwC's results, such methods are more than twice as effective as learning methods that only appeal to one sense. In line with the TIMM framework, we also use the so-called educational function for analyzing the value contribution. The analysis shows that for every euro we invest in media literacy measures, the Social Return on Investment is more than two euros. This means that society benefits twice from our expenditures on specific media literacy measures.