In September 2017 we held our eighth International Guiding Principles Day throughout the Group. The Guiding Principles were introduced in 2009 with the objective of defining a common system of values for all Deutsche Telekom employees worldwide. This year the focus was not on one individual Guiding Principle. Instead, every employee worldwide was asked to reflect what we can be proud of at Deutschen Telekom. Under the motto "Proud to be T", all employees could upload short videos to the internal Telekom social network and share their personal "pride stories" prior to Guiding Principles Day. A contribution was made to a charitable organization for each shared video.
On the actual Guiding Principles Day, work pride was a much-discussed topic throughout the entire day and a montage of the video contributions was shown. In addition to a central event in the foyer of Deutsche Telekom Headquarters in Bonn, there were keynote speeches about what we can be proud of as Deutsche Telekom. The event's opening was transmitted live, while the individual keynote speeches were recorded for later viewing. In addition to the many different team activities, central international activities also took place, all in connection with the event's motto.
In total, more than 30 interactive keynote speeches took place worldwide. In addition, more than 200 videos were uploaded, thanks to which EUR 7 500 were donated to the Deutschland Hilft (Germany Helps) action group.