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  • 2017 Corporate Responsibility Report

Getting a head start with digital technologies: Our children's magazine Scroller

The Teachtoday initiative’s media magazine Scroller was published twice in 2017. The magazine targets children between the ages of nine and twelve and provides parents and teachers with information in special supplements. It encourages children to think about how they use media and learn to co-create the digital world. Scroller is available online and as a free print version which is read by 14,000 subscribers. The scroller.de portal is available in German and English.

Deutsche Telekom has provided the initiative Teachtoday 2017 with free outdoor advertising space. There, Scroller was advertised in a national billboard campaign for three months at  4,300 locations with an attention-grabbing motif.

Medien, aber sicher. SCROLLER - das Medienmagazin für Kinder

Scroller was also once again recommended by StiftungLesen 2017, the German Reading Foundation, to promote safe, competent media use. Furthermore, Scroller won the "German Design Award 2018" in the "Excellent Communications Design Editorial” category.