Telekom Logo
  • 2017 Corporate Responsibility Report

Getting excited about sports with the Telekom Baskets

We take responsibility for our immediate social environment, which is why we sponsor the Telekom Baskets in Bonn.

Ticket sweepstakes for the Telekom Baskets
Before the 2017/2018 season got underway, we launched our tenth Tix for Kids ticket sweepstakes. We raffled off two sets of tickets (2 x 30) for each home game. All schools in Bonn had the opportunity to participate in the raffle. Bonn-based businesses were invited to become ticket sponsors for social welfare institutions, school classes, club teams and back-to-work centers for disabled people. We participated in the sweepstakes and donated an additional 160 tickets to various organizations including the "Maria imWalde" children and youth center, and various refugee housing centers.

Baskets@school student training project
Deutsche Telekom's Baskets@school initiative makes it possible for students in 5th through 10th grade to have their sports idols visit their school. Children and young people experience what professional basketball training is like by participating in a training session that lasts for around 90 minutes. The Telekom Baskets pros teach them tips and tricks. Head team trainers offered a total of eight such training sessions from November 2017 through April 2018. The project strengthens team spirit and teaches students from the region more about basketball.

A highlight of the season was a visit by the Telekom Baskets to the Otto-Kühne School rowing club (RVPG). During joint rowing practice on the Rhine, the students showed off their talents to the six stars. In a following basketball unit, the Baskets pros showed off their skills in the court.

Baskets Primary School Challenge
In 2017, we started the Baskets Primary School Challenge together with the Telekom Baskets and in cooperation with the City of Bonn. This training project wants to get second and third graders excited about sports and awaken their athletic ambition. The students are given the opportunity to train with Telekom Baskets players – and to then compete with other primary schools in a challenge. Deutsche Telekom furthermore provides a free box with training equipment that the schools may keep after the end of the project. Interested primary school classes from Bonn and its surroundings may register online. The finale of the first challenge took place in January of 2018 at the Telekom Dome.