2017 saw the seventh round of the Take-offs program. The T-Mobile Czech Republic program provides financial support, long-term professional advice, and expertise to regional start-ups. The overall aim is to help potential entrepreneurs, who often come from vulnerable backgrounds (people in regions of high unemployment, women on maternity leave, senior or handicapped citizens, students without work experience).
Out of the 437 registered projects this year, 40 regional winners were chosen and announced by an expert jury at 9 regional workshops run for all interested participants free of charge and attended by 550 people. The regional winners all receive a helping hand from experts in marketing, communication, and finance, as well as tangible, financial support worth EUR 3,700.
Members of the general public are invited to select the overall winner from among 40 regional winners. More than 14,000 people took part in the online voting and selected Petr Šmíd and his project called Hoblhome (kitchen products made of wood) as the overall public winner to receive an award worth EUR 5,500. A professional jury also selected a national winner. This year Dagmar Dušková and her project called Damilk (production of homemade cheese) was selected as the national winner and received prizes worth a total of EUR 25,900.
The Take-offs again enjoyed significant media coverage. The winners were invited to present their projects on TV and radio, and in various print and online media.