Help Measured in Kilometers is a nationwide campaign launched in 2013 and carried out by T-Mobile Poland since then. It aims to support physically disabled children by providing prostheses and rehabilitation. All smartphone users who run, cycle, rollerblade, walk or take part in wheelchair sports are able to join the campaign. The kilometers covered are added together using the free Endomondo Sports Tracker app installed by all the participants on their smartphones.
The secret of the campaign’s success is a combination of three elements: new technologies, a passion for physical activity and a desire to help kids. Since the beginning of the campaign, we have been able to continuously increase the number of kilometers involved. From gathering 40 million kilometers in 2013, we went to collecting almost 140 million kilometers in 2016. In 2017, close to 1.4 million participants covered almost 140 million kilometers within 92days, burning 6,670 million calories in the process. For the fifth time we have turned the kilometers gatheres into zlotys to help children in need. Another million zloty was donated to the TVN Foundation “You are not alone”.