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  • 2017 Corporate Responsibility Report

CR strategy

Deutsche Telekom aims to be the leading telecommunications provider in Europe. This corporate vision is the basis for our approach as a responsible company (CR approach) and our CR mission.

Our CR mission

Our Group CR strategy also provides our national companies with a framework for their sustainability measures. The central components are our three CR action areas. They provide a framework for the focal topics of our sustainability management activities. 

Our CR action areas and focal topics

Our CR program states which specific goals we wish to achieve with which measures. We monitor our progress using key performance indicators (KPIs).

An integrated governance structure helps us to closely interlink strategic management and operational implementation of our CR strategy throughout the Group. Overall responsibility for sustainability lies with the Deutsche Telekom Board of Management.

Melanie Kubin

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Current organizational structure

Current organizational structure

Our Group Corporate Responsibility (GCR) unit is a key driver for change within our company. Within the organization, it reports to the Chief Human Resources Officer. The duty of the GCR is to further develop our corporate culture with a focus on sustainable innovation and social responsibility.

Another pillar of our CR governance structure is the HR Leadership Team (HR LT). The team is an advisory and decision-making body for the Human Resources (HR) Board department. It makes decisions on Group-wide policies and guidelines, CR positioning, and the strategic focus of the CR department. Members of the HR LT are managers at the level below the Chief Human Resources Officer.

In addition, the CR Board, composed of the heads of key Group units, supports the CR department when it comes to CR management and strategy enhancement.

The CR managers from the different business units and national companies are responsible for implementing our CR strategy. They collaborate intensively within the international CR Manager Network, where they coordinate their activities and share best practices.

Melanie Kubin

Do you have questions on this topic?
Ask our expert:

Melanie Kubin

CR guideline introduced at European national companies

Our CR Policy provides the formal, mandatory framework for the sustainability management activities at all Group units. We introduced the policy at Group Headquarters, Telekom Deutschland and T-Systems back in 2014 and at the majority of the European national companies (in the fixed-line and mobile communications area) at the end of 2017. The USA plans to adopt a CR Policy in 2018.

BE SMARTER! - New sustainability strategy 2016 - 2020 at Magyar Telekom

Magyar Telekom aims to make sustainability an integral part of our business. We therefore developed a new sustainability strategy for the period from 2016 to 2020 that was influenced by the expectations of responsible investors, EU directives, industrial and corporate trends, local conditions, and consumption patterns. Climate protection, education, and digitally enabled sustainability will be the major focus of the strategy until 2020. Our strategy continues to remain valid and no major update was therefore needed.

Climate Protection – Our goal is to help our customers become climate conscious. Our ambitious objective is to generate revenue from our climate protection activities while at the same time reducing our actual CO2 emissions below 100,000 metric tons. This enables us to enhance our activities directed toward decreasing emissions and specifically build on our “green” services.

Education – Our goal is to directly or indirectly reach 100,000 people in Hungary through our training program by 2020 with the objective of educating the public and our customers. We are focusing primarily on programs aimed at eliminating the digital gap and expanding the succession pool in industry.

Digitally enabled Sustainability – As a sustainable digital company, Magyar Telekom enables its customers to use sustainable digital services. We strive to pursue responsible marketing and activities that enable and inspire others. Awareness in the public domain of Magyar Telekom as a sustainable company is projected to reach 50 percent.

Certified health, safety and environmental management system: almost all workplaces covered

We want to make sustainability a component of all our business processes and of our employees' everyday lives. Our integrated health, safety and environmental (HSE img) management system assists with this at the Group level. The management system helps us systematically to plan, implement and improve our HSE processes. This promotes the health of our employees and has a positive effect on their performance. It is also beneficial when it comes to bidding on new projects, since an increasing number of potential customers now require their suppliers to provide HSE certificates.

Our Group-level HSE management system is covered by an umbrella certificate based on the international standards OHSAS 18001 img for occupational health and safety and ISO 14001 for environmental management. For some units, it also covers international standard ISO 9001 for quality management. Some of the national companies are not covered by an umbrella certificate because they have their own certifications which are, in part, even more comprehensive. This is the case in Greece, for example. This national company has an integrated management system, which in addition to the above-mentioned standards, also covers the international standards ISO 50001 for energy management and ISO 27001 for data security. Telekom Deutschland also has an environmental certification.

Through our compliance with legal regulations, we already meet the essential requirements for OHSAS 18001 certification in Germany. All employees in Germany and 99 percent of employees outside of Germany are employed at an OHSAS 18001-certified workplace. Some 93 percent of employees in Germany are employed at an ISO 14001-certified workplace. Internationally, we are at 83 percent coverage. Our goal is to cover all companies that have more than 50 employees by the end of 2018. Furthermore, we have additional certificates outside of Germany for our health, safety and environmental management systems, with which we cover 99 percent of our international employees.

Achieving more together: international collaboration

How can international corporations put sustainability strategies into practice across borders? Deutsche Telekom employs CR managers for the relevant business segments and national companies to reach this goal. Through the CR Manager Network, CR managers attend regular face-to-face and online meetings to share best practices and discuss new challenges, thereby jointly promoting essential CR issues. The central Group Corporate Responsibility (GCR) department is responsible for managing the network.

Since the 17th CR manager meeting in May 2017 in Bucharest, topics have been increasingly discussed in workshops, which our international colleagues help shape. The workshops lead to working groups and regular online meetings in order to jointly promote key topics.

The 18th CR manager meeting took place on November 15 in Bonn within the framework of the UN Climate Conference. It was connected to the event "The Impact of ICT on climate change – curse or blessing", which was hosted by GCR.

Germany's most sustainable large company 2017

For its uniform sustainability management, Deutsche Telekom won the German Sustainability Award in December of 2017.

The jury commended Deutsche Telekom's pioneering role, stating: Deutsche Telekom AG is setting the bar with its sustainable supplier management, enabling massive energy savings for its customers with its core operations and itself contributing to more energy efficient data transmission with various measures.

2017 CR program

As part of its CR program, Deutsche Telekom specifies targets to be implemented throughout the Group in the relevant processes of its core business.

The CR program defines specific measures and a timeline for implementation. We also provide information on the implementation status of various goals in the CR program. Detailed information on the ESG img KPIs, which we use to quantify our performance in each area, is provided in the CR Report.

To the 2017 CR program