As Deutsche Telekom, we take our responsibility for a more sustainable future very seriously. We have provided extensive information on our activities for many years now. To be even more transparent, we launched the “we care” label for Deutsche Telekom products, services, and initiatives in September 2019.
The label is made up of two categories: the “we care” label for “Digital Participation” highlights positive contributions towards solving social challenges in the digital world. The “we care” symbol for “Environment” denotes products, services, and initiatives that contribute to climate protection and the responsible use of resources, among other things.
In the “Digital Participation” category, our “Media, sure! But secure” initiative for trust and opinion forming online was awarded the “we care” label at launch. Our sustainable smartphone recycling scheme has been included in the “Environment” category. Under this scheme, selected used devices are restored so they are as good as new. Customers who need a new device but aren’t necessarily looking for the latest model can purchase these devices from November 2019. It’s good for the wallet and for the environment.
You can find more on the “we care” label in our Netzgeschichten (Network Stories):