Why does corporate responsibility matter to our company?
The CR strategy at T-Mobile Czech Republic can be summarized in three concepts: focus, long-term partnership, and sharing know-how. We are confident that our know-how, products and services have the potential to make a significant contribution to solving social and environmental issues in the Czech Republic if we fully utilize the potential of our people. CR is an organic part of our business and we take our long-term impact on the local community and global society seriously. We believe that linking business strategy with social and environmental needs is the right way to run our business.
We therefore base our social responsibility on six pillars:
- Odpovědné podnikání (“Responsible Business”) – covers the area of responsible business operations: human rights, labor conditions, anti-corruption, environmental protection, and Internet safety
- Vymysleme to (“Let’s Think it Up”) – focuses on using T-Mobile’s know-how in information technologies to promote social objectives
- Mluvme spolu (“Let’s Talk to Each Other”) – consists of grant programs for non-profit organizations that contribute to achieving positive changes in the region and support socially vulnerable people
- Rozjeďme to (“Let’s Start it Up”) – supports start-up businesses such as the T-Mobile Take-offs program
- Pomáhejme si (“Let’s Help Each Other”) – supports volunteering and charitable activities by the company’s employees
- Rozvíjejme se (“Let’s Develop”) – provides non-financial support to non-profit organizations and socially disadvantaged people (e.g. elderly citizens) like the T-Mobile Academy, CR seminars, workshops, and conferences
T-Mobile is the first international corporation in the Czech Republic to work toward adopting the ten fundamental principles of the UN Global Compact at local level. The company is the founding member of the local network for this global initiative in the Czech Republic. As a member of the local UN Global Compact network, the company wants to contribute towards raising the quality of corporate social responsibility and disseminating international know-how. T-Mobile aligns its mission alongside everyday operations with ten universally accepted principles of social responsibility in the areas of human rights, labor, environment and anti-corruption efforts, and with the SDGs. Our big commitment to CR is also expressed through a number of awards that we have received over recent years. These include: Employer of the Year, Employer of the Decade, Company of the Year: Equal Opportunities, and the Via Bona award for the involvement of employees in philanthropic and volunteering activities.
Martina Kemrová, Senior Manager, Corporate Communications
Awards and Memberships
- APMS (Association of Mobile Network Operators)
- CAEK (Czech Electronic Communications Association)
- UN Global Compact Czech Republic
- PMF (People Management Forum)
- Aliance pro mladé (Alliance for Young People)
- Transparency International Club
- Association of In-House Lawyers of the Czech Republic
- ICTU (Information Technology and Telecommunication Association)
- cz.nic (Interest association of legal entities, founded by leading providers of Internet services)
- SPIR (Professional association active in the field of Internet advertising)
- UPP ČR (Non-obligatory association of in-house lawyers. Member of the European Company Lawyers’ Association)
- ČAEK (Czech Association of Electronic Communications)
- TOP Employers 2018 (organized by the Students and Graduates Association): 1st place in the Telecommunications Category
- T-Mobile Olympic Run (organized by the Czech Athletic Union): 1st place in the Running Competition Category
- Forum dárců (Donation Forum) Award for Supporting Stories project (employees´collection “Pomáhejme příběhům”)
Navigation Stick for the Visually Impaired
As a socially responsible company, T-Mobile Czech Republic aims to support visually impaired people. We have been cooperating with the Czech Technical University to develop a unique navigation solution for the blind. Connecting global navigation satellite systems (GNSS) and wireless data transfer networks has created one of the most advanced orientation solutions for visually impaired people. T-Mobile Czech Republic has supported the development of this navigation solution by providing connectivity in 3G and 4G, data SIM cards and modems. The newly developed navigation stick for blind people is connected to the navigation center. Based on a 2G-4G app, the service enables navigation data, voice communication, and images to be transferred. Formerly, the stick was connected to the smart phone but now the communication interface, camera and mobile phone are installed directly in the stick. Camera is utilized for orientation in buildings where GNSS does not work. A testing phase was completed in 2017 and pilot operation was running in 2018. After a redesign and various improvements, a prototype of a new-generation stick has been completed. The final product has to be certified by the Ministry of Labour and Social Affairs as a special aid tool in order to offer it to the visually impaired people for free. The production should be launched in Q3 this year. The supplier will be Svarovsky Ltd., the largest manufacturer of sticks for visually impaired people in the EU.
CR Conference in 2018
In 2018, we organized the “Learning society” conference. It was focused on corporate social responsibility. The five key speakers were as follows: Jiří Vacek, HR Director, of T-Mobile CZ, Tomáš Ervín Dombrovský, LMC company (carrier portal), Věra Baudišová, A-Giga Company (telemarketing agency employing people in custody/after release from prison), Jan Straka, Učitel naživo (Teacher Live), NGO, and Klára Mlýnková, Better Senior (Foundation Fund) discussed training sessions in companies, retraining programs for people in prison, and people experiencing redundancy, educational events for seniors and parents after their parental leave, and programs for teachers. 80 participants from large companies, SMEs, expert public, non-profit sector, public administration, and the media attended this event.
T-Mobile Czech Republic has been regularly organizing conferences focused on the topic of corporate responsibility since 2008.
Take-offs Program Supports Regional Start-ups
2018 saw the eighth round of the Take-offs program. The T-Mobile Czech Republic program provides financial support, long-term professional advice, and expertise to regional start-ups. The overall aim is to help potential entrepreneurs, who often come from vulnerable backgrounds (people in regions of high unemployment, women on maternity leave, senior or handicapped citizens, students without work experience).
Out of 483 registered projects this year, 40 regional winners were chosen and announced by an expert jury at 9 regional workshops, free of charge for all interested participants and with 500 participants. The regional winners all receive support from experts in marketing, communication, and finance, as well as tangible, financial support worth EUR 4,500.
The public was invited to select the overall winner from 40 regional winners. More than 11,000 people took part in the online voting and selected Filip Hausknecht and his “Social Roof” project (social bistro that employs homeless people and people released from prison) as the overall public winner to receive an award worth EUR 4,600. A professional jury also selected a national winner. This year Pavel Buben and his Glucly project (application for people with diabetes) was selected as the national winner and received prizes worth a total of EUR 21,150.
The Take-offs again enjoyed significant media coverage. The winners were invited to present their projects on TV and radio, as well as in various print and online media.
“Let’s Talk to Each Other”
In 2018, T-Mobile announced another round of the T-Mobile Mluvme spolu (“Let’s Talk to Each Other”) grant program, focusing on small non-profit organizations.
Out of 137 grant applications a jury selected projects from 25 NGOs, local communities, and organized groups to receive support amounting to a total of EUR 77,000. Each organization was allowed to submit one project, with the opportunity of receiving up to EUR 3,800 for implementation of the project.
This grant supports projects striving to achieve positive change in our society. It also promotes a change in surroundings to create a better place for life through communication and cooperation between people. The grant is based on integration of people with disabilities and socially vulnerable individuals. Most of the projects are aimed at improving life in the community and they generally relate to all regions in the Czech Republic.
On the basis of an employees’ initiative, T-Mobile Czech Republic decided for the first time in 2013 to organize a fundraising campaign entitled Pomáhejme příběhům (“Supporting Stories”) to help people in difficult situations.
The sixth round of this campaign took place in December 2018 as a part of the “Giving Tuesday” festivities. Each employee had an opportunity to publish a short story about a particular person who they wanted to help using a special app on the intranet. The individual might be a family member, friend or someone in the area who was in need, or a client of a non-profit organization. The employees nominated a total of 20 vulnerable people. After publication of their stories on the intranet, the person nominating a particular story had to donate the first EUR 39 to prove their support for the story, inviting colleagues to join in and help raise the full amount required. T-Mobile pledged to match every donation. More than 450 employees participated and a total of more than EUR 37,400 was donated by employees and the company.
Digital Inclusion of Senior Citizens and School Children
As part of our e-safety strategy, we have issued a brochure called “Safely on the Net” that will be distributed free of charge to our customers in the shops. The illustrated and lifestyle-like publication was written in cooperation with a specialist on e-safety. It is intended for all users of the Internet but with the main focus on parents. It includes tips on avoiding risks when using computers, the Internet, and social networks in particular.
The main part is dedicated to tips on the protection of children from potential abuse and the Školák (“Schoolchild”) package is a special offer for parents of schoolchildren. Independently of the child’s mobile credit, parents can purchase the package to keep an eye on their children’s movements, protect them against inappropriate content on the Internet and keep track of their mobile credit. The package is linked to the “Surfie” application. This app is provided free of charge and makes it possible to track the location of children and restrict viewing of Internet content.
The app is in the Czech language, works with iOS and Android operating systems and includes three licenses. These can be used to protect three children or they can be installed on three different devices. The app requires Internet access and the bundle therefore contains a 10 MB data allowance per month for the child. After the data allowance has been used up, the Internet access speed slows down. However, children will still be able to use the app.
Corporate Volunteering and Charity
Promoting Corporate Volunteering
Corporate Volunteering is an essential part of our activities as an ethically responsible company. It satisfies our employees’ desire to help, and benefits the local community.
Our volunteer program Den pro dobrý skutek (“One Day for People in Need”) enables employees to spend one working day each year volunteering in a non-profit organization. The year 2018 saw numerous volunteers taking part in this program again.
Our senior management presented the “Volunteer of the Year” award for the sixth time in recognition of our employees’ efforts. As in previous years, our employees were able to nominate themselves or a colleague for the award. The five best volunteers were selected from the proposals and the “Volunteer of the Year” was chosen from this shortlist. The prize for the selected employee was a donation to an NGO of their choice. Zdeněk Bumbálek, from the Technology Division, was selected as “Volunteer of the Year” for his long-term volunteering at Transkript Online and TextCom, two social enterprises helping people with visual and hearing impairments. A total of 10 volunteers were nominated and more than 500 people took part in voting.
2018 was the fifth year of the T-Mobile Academy with seven non-profit organizations participating. The aim was to assist them in undergoing a qualitative and structured change, improving their professionalism, and boosting their growth with quantifiable results. This year’s syllabus included individual consultations, coaching, mentoring, and a final one-day conference. The training was held by T-Mobile employees on a voluntary basis. This was an opportunity for them to pass on their know-how and skills. Participation in the program also strengthens their motivation and increases job satisfaction.
In addition to the Academy, the company continued to organize regular workshops for the non-profit sector focusing on GDPR, social media, and human resources. A total of almost 100 participants took part in four seminars.
Stop Wasting – Start Caring!
T-Mobile Czech Republic is aware of the global impact of greenhouse gas emissions. We therefore hold a number of ISO certifications. This helps us to systematically reduce our energy consumption and cut down carbon emissions.
In the field of environment, we follow the principles of the UN Global Compact:
Principle 7: Businesses should support a precautionary approach to environmental challenges,
Principle 8: Businesses need to undertake initiatives to promote greater environmental responsibility, and
Principle 9: Businesses must encourage the development and diffusion of environmentally friendly technologies.
As far as power consumption is concerned, T-Mobile focuses specifically on its mobile network operation (GSM/LTE technologies, air conditioning – transmitters, nodes and exchanges), data centers (technologies and air conditioning), administrative buildings (lighting, ventilation and IT), and T-Mobile shops (lighting and ventilation).
Material consumption encompasses the materials consumed within administrative and business activities. These include paper and toners, and fuel for company cars. In relation to waste management, T-Mobile monitors mixed municipal waste, plastics, paper, discarded electrical and electronic equipment, and batteries. Emissions produced by the operation of company cars and alternative energy sources are also monitored.
Environmental programs can be primarily designed as purely environmental or as programs where the economic or technological objective of the project or change also has an impact on the environment (e.g., these include in particular projects involving the GSM/LTE network technologies). The second category includes for example:
- Smart devices to control temperature on transmitters. Control units installed on the transmitters use the existing emergency ventilation and are cooled using outdoor air circulation (free cooling).
- Efficient power supply for the GSM network. Following the modernization of the GSM network, power consumption by individual items of equipment and devices decreased along with the efficiency of power supply units because their capacity was not previously used as much. By removing redundant rectifiers, the utilization and efficiency of the sources were further increased;
- State-of-the-art air conditioning at the headquarters in Prague’s Roztyly district. The air- conditioning of technology rooms is more efficient, as it uses cool outdoor air circulation to regulate the temperature;
- Green site at the headquarters in Prague’s Roztyly district (air – air turbine, sun – solar panels). Green energy powers the outdoor and indoor 3G/LTE coverage. The experimental laboratory was set up to study the possible use of renewable energy sources in the T-Mobile network.
As part of its activities for environmental protection, T-Mobile cooperates with Asekol in the disposal of waste electrical and electronic equipment (EEE) and in compliance with a collective fee system for all EEE introduced into the market. T-Mobile also cooperates with Marius Pedersen in waste disposal and environmental accident management.
Power consumption has been reduced through ongoing implementation of energy-saving measures, such as the installation of energy-efficient technologies and cooling alleys, as well as the adjustment of free-cooling systems at technical facilities.
Total water consumption has been reduced compared to previous years by raising awareness in the area of water consumption using methods such as EMS e-learning, internal events, and installation of technical equipment (e.g. lever taps).
We have been successful in reducing the weight of paper and plastic waste. There is potential for improvement in mixed waste. The increase in this area has been partly caused by the extension of the company premises and moving to a new building.
We have also increased the number of customers receiving electronic invoices. 1,619,175 customers now receive e-invoices. This corresponds to 79.77 % of the total number of invoices. Approximately 80,000 A4 sheets of paper can be made using one fully-grown tree. One mature tree releases up to 7,000 liters of oxygen every day, meeting the daily consumption of 50 people. One metric ton of sorted paper saves 17 fully-grown trees.
Key facts at a glance
|Markets, business Areas and market share|| |
T-Mobile Czech Republic is a member of the Deutsche Telekom international telecommunications group. T-Mobile has more than six million customers making it the number-one operator in the Czech mobile market. However, T-Mobile is first and foremost an integrated operator. In addition to telecommunication services, it offers comprehensive ICT solutions for companies and for other organizations and individuals. It provides outstanding services in the high-speed network and state-of-the-art innovations in technologies. As a founding member of the UN Global Compact network in the Czech Republic, T-Mobile Czech Republic places emphasis on adopting a responsible approach to the environment and the community at large. It promotes fair business practices, plays a role in developing useful applications and services, supports non-profit organizations, small businesses, and individuals, and provides support whenever crisis situations arise. The company’s employees serve as volunteers in many places throughout the Czech Republic.
|Number of customers||6,200,000|
|Number of employees||3,583|
|Shareholding of Deutsche Telekom AG since||1996|
ISO 9001 – Quality Management System
|Please refer to the internet for further information||More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists), www.t-mobile.cz/pomahame (information on the company’s CR activities) and www.rozjezdy.cz (T-Mobile Takeoffs – a program to support small businesses).|