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  • 2018 Corporate Responsibility Report
2018 Corporate Responsibility Report

T-Mobile Polska

Why does corporate responsibility matter to our company?

Andreas Maierhofer, CEO T-Mobile Poland

We are strong thanks to the people that we work with and for

All T-Mobile Polska operations and activities are guided by the mission of creating an environment where advanced technologies contribute toward the  development of a sustainable society. This is a natural consequence of the responsibility  that we have as an organization that is a market leader, and as a company to provide innovative solutions in the area of advanced technologies.

Our goal is to create a reality in which the operation of these technologies is founded on universal values. This involves respecting everybody’s rights and ensuring equal access to technology. We are pursuing this goal with a number of programs designed with our stakeholders, business partners and customers in mind. T-Mobile is focused on people. It is our concern for their security that drives our initiatives aimed at demonstrating not only how to knowingly and safely use advanced technologies but also how to apply them in innovative ways.

Our involvement is best illustrated by our campaigns: T‑Mobile Help Measured in kilometers – a unique social project with more than a million Poles involved in actively helping over the past five years by collecting kilometers for a good cause by running, walking, biking, riding on roller or in a wheelchair, or the partnership with the Coderdojo Foundation aimed at developing the passion for coding among children and young people.

In December 2018, we launched the first fully-fledged 5G network in Poland, which will enable Polish entrepreneurs to develop innovative digital solutions that strengthen the long-term competitive potential of the country's economy.

We believe that in the modern world where we enjoy access to an unlimited supply of goods offered by a large variety of vendors, customers will trust only those for whom social responsibility activities and business growth are of equal importance.

Andreas Maierhofer, CEO T-Mobile Polska

Awards and Memberships

  • WDECHY 2017 (January 2018): T-Mobile Polska received a special award for cultural investments by the magazine “Co Jest Grane”.
  • Top Employer 2018: For the ninth time in a row, T-Mobile Polska received a certificate from the Top Employers Institute acknowledging the highest quality and outstanding character of its employment policy. This was the second time that the company was ranked first among all the employers who had qualified for the survey.
  • White Leaf AwardT-Mobile Polska was awarded the White Leaf Award for its CSR activities. It was acknowledged as a company that is striving toward achieving a highly effective business while being mindful of its impact on society and the environment.
  • DEMES: The company’s Help Measured in Kilometers campaign was awarded the DEMES Sports Business Award in the category “Active Society”. The award in this category is given to projects that highlight the importance of sport  for integration and societal development.
  • Brand of the Year:  In the annual report "Advertising Agencies and Media Houses" published by the magazine Media & Marketing Polska, T-Mobile Polska ranked among the best advertizing and marketing agencies of the year in Poland.
  • Family Brand of the Year: T-Mobile Polska received the title Family Brand of the Year for its campaign Help Measured in Kilometers. This award is given to selected brands offering products and services addressed in the family segment.

Help Measured in Kilometers

Help Measured in Kilometers is a nationwide campaign launched in 2013 and organized by T-Mobile Polska since then. It aims to support physically disabled children by providing prostheses and rehabilitation. All smartphone users who run, cycle, rollerblade, walk, or take part in wheelchair sports are able to join the campaign. The kilometers covered are tracked using the free Endomondo Sports Tracker app installed by all the participants on their smartphones.

The secret of the campaign’s success is a combination of three elements: new technologies, a passion for physical activity and a desire to help kids. Since the beginning of the campaign, we have been able to continuously increase the number of kilometers collected. After gathering 40 million kilometers in 2013, we notched up more than 150 million kilometers in 2018. 

In 2018, we invited deaf people to join our project. All our media materials were also translated into sign language.

For the sixth time running, we have turned the collected kilometers into zlotys to help children in need. This campaign has already donated 6 million zlotys to the TVN Foundation “You are not alone”.

Coding Workshops for Kids

Coding is a serious matter for many people and it is associated with complex and painstaking work to save hundreds and perhaps thousands of lines of code. However, programming language is no different from the language we use every day as far as IT specialists are concerned. That’s why thousands of volunteers encourage ordinary citizens to learn about coding in the EU Code Week and help them to understand the principles of programming.

Second year from the row, together with the CoderDojo Foundation, we have been promoting coding projects throughout the year 2018.  During the summer holidays, our employees’ children had a chance to participate in a day camp, where they learned to program in Scratch and built robots. We also hold coding classes every week at T-Mobile in Warsaw. We have also classes in Łódź and 15 other cities. This classes are open for everybody who would like to get familiar with coding world. 

These activities culminated in SuperDojo 2018, organized by T-Mobile and the CoderDojo Poland Foundation. It took place on 20 October at our headquarters at ul. Marynarska 12 in Warsaw and was attended by about 350 people. Clubs from all over Poland and the most interesting finalists of the T-Mobile Cool Grants competition all held presentations, lectures and workshops.

Super Dojo is a part of The EU Code Week which is a grassroots initiative set up six years ago by the Young Advisors’ Group working with the European Commission.Clubs from all over Poland held free and open workshops for children and young people.  An important element of the initiative is to engage participants from a variety of sectors, such as teachers, engineers, the business world, non-governmental organizations, schools, etc. in their actions.

For more information please visit coderdojo.org.

Edition II of the Grant Program "Fajne Granty from T-Mobile"

“Fajne Granty" by T-Mobile is a grant program for programming enthusiasts and fans of new technologies. In 2018, we organized a second edition of this program. Many initiatives have been launched in Poland and lots of people work with new technologies in education every day. As part of the FAJNE GRANTY we want to support them and give them equipment that will allow them to realize their educational project using 3D design and printing. Non-governmental organizations, schools, libraries, and cultural centers are eligible to participate in the grant competition.

In order to take part in the competition, the organization had to come up with a project focused on the elements of design and 3D printing. 3D printing does not have to be a leading theme, but it must be an integral element of the project.

Within the space of one month, we had received almost 200 applications from all over Poland. The Grant Commission selected twelve finalists from the submitted applications. They received 3D printers with a set of accessories. In addition, the project group with the highest-rated implementation will receive an additional award – an invitation to design thinking workshops that will be rolled out at the headquarters of T-Mobile Polska in March 2019. 

Please find more information on the webpage: www.fajnegranty.pl

Help for Rytel

In August 2017, a storm swept through Pomerania. Winds gusted up to 180 kilometers per hour destroying everything in their path. The small town of Rytel in Chojnice county suffered the most serious damage with hundreds of people losing their homes. T-Mobile employees from that region asked us to support the devastated region. After consultations with the Mayor of Rytel, T-Mobile provided an emergency hotline number and a computer linked to the Internet. This was essential for coordinating activities related to the storm and the resulting damage. One year after the tragedy in September 2018, we decided to create a computer class for children from schools in Rytel. We believe that this will make school activities a little bit easier and help the children to forget about the tragedy they experienced.    



Magic Smile - Cooperation with the "Dr. Clown" Foundation

There are children who rarely smile because they spend the best days of their childhood in hospital fighting to regain their health. They don’t have too many reasons to be happy. T-Mobile decided to change this situation. Thanks to cooperation with the "Dr. Clown" Foundation, we have collected funds to open two hospital facilities costing a total of PLN 140,000. The "Dr. Clown" Foundation is run by volunteers who visit almost 60,000 people in hospitals in Poland every year. During the visits, they distribute joy, smiles, and colored noses, which thanks to us will change into magenta. Smiling relieves stress in sick people and releases nervous tensions associated with illness, pain or separation from loved ones. Frequent laughter has a positive effect on the immune system and this affects the condition of our entire body. Research suggests that laughter and a sense of humor can protect against heart disease.   As part of the initiative, the entry ticket to the annual T-Mobile Christmas Party for employees was a donation. T-Mobile doubled the amount collected and the money contributed to construction of the facilities.

Christmas Charity Auction

Since the first Christmas Charity Auction was held at T-Mobile staff members have traditionally participated in the auction just before Christmas every year. They take part in a highly competitive bidding process to purchase art produced by the children of employees. The total amount generated by employees in the course of the auction is matched by the company.

At the XVII edition of the auction in 2018, we collected almost PLN 60 000 (approx.12 000 EURO).

This money is used to implement employees’ volunteering projects, including support for NGOs, public institutions, and other entities allowed under Polish law. This allows employees to share their knowledge, skills and passion. In 2018, we realized 11 projects with 83 volunteers from T-Mobile. A total of 3230 recipients benefited from the projects.

The motto of the T-Mobile Polska volunteering program is “The joy of helping” and the program was created as the best way to develop competencies, skills, engagement, employer branding, and mature leadership. It forms part of the company’s HR strategy.

T-Mobile Polska supports its volunteers as an employer by coordinating actions and giving volunteers an extra day off, special insurance, and advice. Otherwise, employees themselves are responsible for their volunteering and they feel that they benefit a great deal from their experiences as volunteers. Volunteering creates a positive atmosphere within the company, enhances engagement, and builds up good relations.

examples of work made by our employees

Stop Wasting – Start Caring!

T-Mobile Polska offers take back of mobile devices and contributes to the  "Take Back Mobile Devices" ESG img KPI.

Key facts at a glance

Markets, business Areas and market share   T-Mobile Poland is one of the three leading providers in the Polish mobile market.
Number of customers   10 509 M
Number of employees   Approx. 5063
Shareholding of Deutsche Telekom AG since   1995 operational shareholder, since the beginning of 2011, 100 percent ownership
Certifications   ISO 14001 and OHSAS 18001
Please refer to the internet for further information   www.t-mobile.pl