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  • 2018 Corporate Responsibility Report

Impact measurement: Media Literacy

We analyzed our “Teachtoday” initiative in the topic area of media literacy. This initiative contains an online platform as well as annual competitions and conferences on media use by children and teenagers. The learning methods employed with Teachtoday appeal to multiple senses. According to our results, which we obtained together with the auditors from PwC, such methods are more than twice as effective as learning methods that only appeal to one sense. This means that society benefits twice from our expenditures on specific media literacy measures (SDG 4).