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  • 2018 Corporate Responsibility Report

Continued analysis of our products’ sustainability benefits

In 2014, we began analyzing our product portfolio together with external experts based on sustainability criteria. This is an ongoing process in which we most recently revised the filter logic of our approach in 2018 in order to better depict current developments. Along with slight adjustments we are placing greater emphasis on the role of information security and circular economy as part of our analysis. We measure the result with the Sustainable Revenue Share ESG img KPI. The share of such products was already 42 percent in 2018 (excluding T-Mobile US).

42% of Deutsche Telekom’s products and services provide a sustainable benefit

Examples of such sustainability benefits include:

  • Reduced CO2 emissions thanks to virtualization (for example, through online meetings instead of business trips)
  • E-health solutions (telemonitoring, for example, enables health care at home)
  • Internet of Things solutions (remote diagnostic solutions shorten repair cycles and help reduce field service calls)
  • Reduction in resource-intensive or harmful processes (the Park & Joy app speeds up the search for parking spaces, for instance)

Overall, we have carried out in-depth analyses for 29 product groups with regard to their sustainability benefits and the corresponding business potential (as of year-end 2018). We have illustrated the benefits of some selected products based on all three pillars of sustainability (ecological, social and economic):

To date, there is no industry-wide established system that provides customers with sustainability information about ICT img products and services. We have started to create just such a system using our product analyses – that is, to find out which sustainability contributions our products can make at all. Future plans also include keeping our customers better informed of these sustainability benefits, thereby sharpening our competitive edge.

Markus Göddertz

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Markus Göddertz