In 2014, we began analyzing our product portfolio together with external experts based on sustainability criteria. This is an ongoing process in which we most recently revised the filter logic of our approach in 2018 in order to better depict current developments. Along with slight adjustments we are placing greater emphasis on the role of information security and circular economy as part of our analysis. We measure the result with the Sustainable Revenue Share ESG KPI. The share of such products was already 42 percent in 2018 (excluding T-Mobile US).
42% of Deutsche Telekom’s products and services provide a sustainable benefit
Examples of such sustainability benefits include:
Overall, we have carried out in-depth analyses for 29 product groups with regard to their sustainability benefits and the corresponding business potential (as of year-end 2018). We have illustrated the benefits of some selected products based on all three pillars of sustainability (ecological, social and economic):
To date, there is no industry-wide established system that provides customers with sustainability information about ICTproducts and services. We have started to create just such a system using our product analyses – that is, to find out which sustainability contributions our products can make at all. Future plans also include keeping our customers better informed of these sustainability benefits, thereby sharpening our competitive edge.