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  • 2018 Corporate Responsibility Report

“MEDIA SURE! BUT SECURE.” pools activities on opinion forming and trust online

The digital revolution is changing almost every area of our lives. It is affecting the everyday routines of all generations. We aim to play our part in enabling everyone to make positive, active and equal contributions to these changes. This also means using digital media responsibly and critically. We are therefore advocating opinion forming and trust building online using the Deutsche Telekom initiative “Media sure! But secure.”

Under the umbrella of, we have brought together a range of activities to boost the media skills of children, young people, and adults of all ages. Information is available for everyone to find on their own online, but there are also activities that involve problem-solving in teams. Special guidelines are also available for disseminators such as teachers and volunteers. The content covers core issues such as data protection and security using educational methods tailored to suit a range of target groups, but also includes less familiar topics such as “digital legacy”. The information includes everything from the legal frameworks and technical background to practical examples and application guidelines. All materials are provided in at least three language versions – German, English and simple language.

The “Teachtoday” initiative, which we have been responsible for since 2014, and the associated children’s magazine “Scroller”, are also part of “Media sure! But secure.” Our new activities relating to the “1001 TRUTHS img initiative have also been brought under the umbrella of “Media sure! But secure.” This initiative is primarily targeted at adults, and addresses the latest digital issues. The idea came about at a campaign day in July 2017, co-hosted by Deutsche Telekom AG and the Deutsche Telekom Stiftung. One of the aims was to inform participants about the differences between half-truths, hoaxes, and facts posted online and to raise their awareness of the need to question the reliability of sources. The “Media sure! But secure.” platform also addresses these issues. The team that is responsible for the platform uses innovative, didactically effective formats to develop the material together with state-of-the-art technologies to create the modules. We showcased “1001 TRUTHS” img on “Digitales Ehrenamt” day (Digital Voluntary Work Day) during the 2018 Woche des bürgerschaftlichen Engagements (Community Volunteering Week) and at the 2018 Deutscher Arbeitgebertag (German Employers’ Day).

The initiative also occupied a guest slot at our first vacation programs for young people, run in our flagship store in Düsseldorf during October 2018. This innovative program offers a wide range of activities for young people between the ages of 14 and 21, including interactive workshops on topics such as virtual reality and digital responsibility. The concept was co-devised and organized by a number of Deutsche Telekom units, the retail company Telekom Shop-Gesellschaft, and Code+Design Initiative e.V..