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  • 2018 Corporate Responsibility Report

Partner for “Deutschland sicher im Netz” and BAGSO

Our contribution to the SDGs

The Deutschland sicher im Netz e.V. (DsiN – Making Germany Safe on the Net) association has served as a central point of contact for consumers and small businesses interested in the topics of IT security and data privacy for twelve years now. Thomas Kremer, Deutsche Telekom Board Member for Data Privacy, Legal Affairs and Compliance, is chairman of the board at DsiN. As a member of the association, we are committed to working with other companies and organizations on projects such as the IT-Sicherheit@Mittelstand series of workshops (IT security for SMEs), the Digitale Sicherheit (Digital Safety) campaign network, and Digital-Kompass (Digital Compass). We are also contributing to the Sicherheitsbarometer (SiBa, Safety Barometer) app for digital self-protection.

Furthermore, we are supporting the project Digitale Nachbarschaft (DsiN, Digital Neighborhood). This trains people as volunteer IT ambassadors who will pass on their knowledge and expertise to neighbors and colleagues. The project once again showcased its work during the launch event of the “Woche des bürgerschaftlichen Engagements” (Community Volunteering Week) in Berlin in September 2018. Our own company initiative 1001 TRUTHS img, which aims to promote responsible media usage, also presented its aims and strategies there.

As a member of the “Security, protection, and trust for society and business” platform, which is part of Germany’s national Digital Summit, we worked with the DsiN to develop a new educational tool for artificial intelligence. KInsights! is an interactive showroom that offers an insight into the latest AI technologies. Various experts (including scientists, ethicists, data protection officers) offer their views on practical current scenarios from day-to-day life that range from AI-controlled spam filters and chatbots to disaster management using AI. The tool was unveiled to the public by Prof. Günter Krings, Parliamentary State Secretary at the Federal Ministry of the Interior, Building and Community, at the Digital Summit on December 4, 2018.

We work with BAGSO, the German National Association of Senior Citizens’ Organizations, to promote media literacy among seniors. As a partner, we sponsor the Goldener Internetpreis (Golden Internet Award). The award recognizes people over the age of 60 who use the internet skillfully and help others to get started in the online world. The last round of prizes in 2017 included a special “Letting ideas grow” award for the Hamburg-based “KulturistenHoch2” (“Culturists squared”) project. The project, which brings younger and older people together, received support through 2018 and beyond, including advice on how to expand into other cities. In November 2018, all the prize winners met up again in Berlin to review how their projects from the previous year had gone. The next award ceremony is planned for November 2019.

In 2018, we again took part in the Deutscher Seniorentag (German Senior Citizens’ Day), which BAGSO organizes every three years. During the event, we showcased products and services that are aimed at people aged 65 years and over. These included mobile telecommunications, fixed-line and MagentaEINS offerings, special apps for seniors, and security products for Magenta SmartHome. Visitors to our booth had the chance to use a variety of services. For example, we had two technicians available to set up mobile devices and answer technical questions. As an advisory board member, we are also involved in Digital-Kompass (Digital Compass), a joint project by BAGSO and DsiN. Digital-Kompass uses materials and regular meetings on digital issues to support internet guides who help seniors get online and explore the internet. A total of 75 Digital-Kompass locations are also being set up across Germany. Internet guides based at these locations create a trustworthy (learning) environment for seniors and help them try out digital services and build confidence in using the internet. The Digital-Kompass locations are also hubs for others who want to get involved in the project or learn new skills with a view to passing them on.