Help Measured in Kilometers is a nationwide campaign launched in 2013 and organized by T-Mobile Polska since then. It aims to support physically disabled children by providing prostheses and rehabilitation. All smartphone users who run, cycle, rollerblade, walk, or take part in wheelchair sports are able to join the campaign. The kilometers covered are tracked using the free Endomondo Sports Tracker app installed by all the participants on their smartphones.
The secret of the campaign’s success is a combination of three elements: new technologies, a passion for physical activity and a desire to help kids. Since the beginning of the campaign, T-Mobile Polska has been able to continuously increase the number of kilometers collected. After gathering 40 million kilometers in 2013, we notched up more than 150 million kilometers in 2018.
In 2018, we invited deaf people to join our project. All our media materials were also translated into sign language.
For the sixth time running, T-Mobile Polska has turned the collected kilometers into zlotys to help children in need. This campaign has already donated 6 million zlotys to the TVN Foundation “You are not alone”.