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  • 2018 Corporate Responsibility Report

Sparking a passion for sport with the Telekom Baskets

We take responsibility for our immediate social environment, which is why we sponsor the Telekom Baskets in Bonn. As part of our “Tix for Kids” ticket campaign, for example, we raffle off two school group ticket sets (2 x 30) for every home game among schools in Bonn, all of which are eligible to participate in the raffle.

Baskets@school student training project
Deutsche Telekom’s Baskets@school initiative gives students in fifth through to tenth grade the chance to meet their sporting idols at school. In a training session lasting around 90 minutes, children and young people experience professional basketball training, with the pros on the Telekom Baskets team teaching them the tricks of the trade. The participants also receive their own Baskets@school T-shirt and three Baskets-branded balls per class. School classes were able to apply for two training sessions on November 30 and December 6. The project strengthens team spirit and teaches students from the region more about basketball.

A particular highlight during the season was when the Baskets visited Tannenbusch Gymnasium (a secondary school) in Bonn in November 2018. Classified as an elite sporting school by the German Olympic Sports Confederation, Tannenbusch Gymnasium helps young athletes strike a balance between competitive sport and schooling. Under the slogan “Baskets against blades”, the school’s young fencers and the professional basketball players spent two hours showing off their sporting abilities to each other. First the schoolchildren, clad head to toe in fencing attire, demonstrated their foil, épée and sabre techniques to the team, then the Baskets put on a display of their dribbling, passing and throwing skills.

Baskets Primary School Challenge
In 2018, we teamed up with the Telekom Baskets to continued the Baskets Primary School Challenge in collaboration with the City of Bonn. This training project is aimed at encouraging second and third graders to take an interest in exercise and nurturing their sporting ambitions. The students are given the opportunity to train with Telekom Baskets players – and then go head to head in a challenge against other primary schools. What’s more, Deutsche Telekom provides a free box with training equipment that the schools can keep after the project has finished. The first training session in 2018 was also attended by Ashok Sridharan, the Mayor of Bonn. Primary school classes from Bonn and surrounding areas interested in taking part can register online. In 2018, the number of participating schools rose to 31, compared to 21 in the previous year.