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  • 2018 Corporate Responsibility Report

Creative and digital learning: Magenta MOOCs

We face the challenge of taking the Group’s more than 217,000 employees in 50 countries on the journey to the new world of work with us. One of our tools is therefore digital learning formats, which enable us to reach a large number of participants and can be used anytime, anywhere. The MOOC (Massive Open Online Course) format is especially suited for that. We have so far staged three Magenta MOOCs since 2014. The motto in 2018 was “Tap into Design Thinking”. Design Thinking can help us become more customer-oriented and hence more successful. Our objective is therefore to familiarize as many Deutsche Telekom employees as possible with this concept. More than 100 sets of learning content, such as videos, podcasts and presentations, offering information on design thinking were available in the MOOC. In a short video Chairman of the Board of Management Tim Höttges urged our employees to take part. Around 4,500 employees from 32 countries followed that call. Half of them came from our national companies outside Germany.