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  • 2018 Corporate Responsibility Report

Sport Is Good Campaign in Romania

In 2018, Telekom Romania continued to support the Romanian National Football Team as its main sponsor. This initiative is in line with Telekom’s strategic commercial direction of offering customers top sports content and experiences, and it reflects the Deutsche Telekom International sponsorship strategy.

Another project exerting a major impact on the community is the Telekom Skating Arena operated by the Ion Tiriac Foundation. The company supported the establishment of the only existing rink in the Bucharest Ilfov district at the current time with the aim of encouraging sport among children, young people, and support for sports teams.

In January, the company supported the 8th edition of the Gerar Half Marathon organized at the campus of The Polytechnic University. The project is intended to promote outdoor running in any weather. Approximately 700 runners took part in the two categories of cross-country (10 km) and the half marathon (21 km). Telekom Romania’s employees had an opportunity to participate as runners, or as volunteers in the organizing team for the event.

The “Biggest Sports Hour” 2018
During June and August 2018, Telekom Romania in partnership with SmartAtletic organized the eighth edition of the sports event “The Biggest Sports Hour” in Ploiesti, Brasov and Iasi.

Telekom Romania launched a national survey on “Romanians’ Attitudes and Behaviors related to Sport”, in order to find out about the preferences of Romanian citizens in relation to sports, developments since the “Sport is Good” campaign was started, and identify the number of people choosing to adopt a healthy lifestyle.

  • The study entitled “Romanians’ Attitudes and Behaviors relating to Sport”, was conducted by Quantix Marketing Consulting for Telekom Romania. According to the study, 83% of Romanians would like to do more sport than is currently the case. The main barriers to this aspiration are pressures on time and work commitments;
  • Telekom Romania is the telecommunications company perceived as the most involved in supporting sports in Romania in elite and amateur competitions;
  • “Sport is Good” is a campaign promoting sport and a healthy lifestyle powered by Telekom Sport. It attracts the highest number of participants in amateur sports events.

The event was attended by more than 56,000 outdoor sports and health enthusiasts and their supporters. It was coordinated by 134 national and international instructors.

In addition to the new locations of Ploiesti and Iasi, this year's edition brought new classes and sports, including Les Mills Body Pump, Functional Training, Les Mills Grit, Fight Klub Khai Bo, Kangoo Jumps marathon, Basketball, and Capoeira.

BTL Medical Equipment Romania provided medical tests, recovery and esthetics sessions at the event for more than 1,500 people and Red Cross Romania provided 146 first aid courses.

RON 12,590 were collected in aid of the social cause being supported by this year's edition of the festival. The amount represents the donations made through the Galantom platform, the donations made at the three events and the participation fees from the UpDown Run Cross organized within the program of activities in Brașov. More than 250 people including 30 Telekom employees ran to support the cause of Elena Bunea, the only Romanian patient alive with Berdon Syndrome. The Telekom Romania Foundation is topping up this sum by donating an amount up to RON 25,000 for the intestinal transplant operation that can be carried out at a specialized medical center in Birmingham, United Kingdom.