Think Bigger Campaign for Better Positioning of HT as an Employer
As a leader for digitalization in Croatia, Hrvatski Telekom wants to attract the best employees and talents. An important part of attracting employees with the greatest potential is the positioning of HT as an open and modern company with a strong corporate culture and a shift away from the perception of the company as a rigid corporation. This aim has encouraged us to introduce a new way of advertising vacant positions as part of Deutsche Telekom's “Think Bigger!” employer branding campaign. We want to provide potential new employees with first-hand work experience in HT through the inspirational stories of existing employees. Such a method of advertising is innovative on the Croatian market. It is attractive for young employees and has gained an excellent reputation in the marketplace.
HT Academy expanded with Online Courses
Along with finding new talents, we are continually raising the level of knowledge in the organization. Employee improvement is our priority, and apart from classical training sessions, we have introduced digital learning through a platform offering more than 7,000 online courses. Participants at our HT Academy receive targeted, relevant knowledge that they need in order to develop competencies. They also find out about the latest trends in industry development necessary for HT's business today and in the near future.
Global Online Challenge Platform as a Channel for attracting Creative Staff
In 2018, Hrvatski Telekom launched its first international online innovation challenge on a digital platform (challenge.telekom.com). This serves to connect businesses with a community of five million innovators, including students, various developer teams, and startup communities. HT is the first company in Croatia to use this global platform.
The theme of the challenge is “Let's Challenge – NB-IoT Saves Croatian Trees”. We asked for a concept based on the IoT system of sensors that could measure temperature, relative humidity, and carbon monoxide and carbon dioxide levels in the air so as to detect possible fires.
Using an innovative online challenge platform is part of the Employer Branding Strategy of Hrvatski Telekom. It is also an excellent channel for finding potential new employees.
HT Summer Practice for Students
Hrvatski Telekom recognized through its work with the student community that students often lack the opportunity to apply the theoretical knowledge acquired at university in practical situations. That's why the “HT Summer Practice” project was designed and launched. Practice sessions are intended for students from different universities throughout the country in Zagreb, Vinkovci, Split and Rijeka, mostly majoring in STEM subjects and the humanities. Students were guided by mentors and included in teams. One of the events they attended was the Design Thinking workshop on improving the customer experience. As a joint team task, they made a promotional video about work at Hrvatski Telekom. After the practice program had finished, HT employed five students.
“HT Summer Practice” is an integral part of Employer Branding and HR Marketing Activities. As a result of participating in the project, students become company ambassadors and the company gets a new database of talented students and potential employees.
Popularization of STEM
Support for Pupils and Students through Scholarships and Donations
By helping to prepare Croatia for a new wave of technological change, Hrvatski Telekom is making a significant contribution to the popularization of STEM knowledge and skills, and the application of modern technologies in all segments of life. One of the goals of HT's projects and cooperation with educational institutions is the exchange of STEM knowledge and practices. This means we are often able to facilitate participation by students in international projects during the initial years of their studies and we offer them scholarships or professional mentoring opportunities.
HT also supports students in various expert and sports competitions. We supported the team of the Croatian Robotics Society at the ROboCup international robotics competition in Canada, as well as MIOC students at the prestigious All-Star ACSL informatics competition in the United States. Students from Vinkovci High School were also supported at the WERcontest international competition for educational robotics in China, where they won the second place among 8,000 students in robot programming and testing. We supported FOI's students at the student STEM competition in knowledge and sports – STEM Games.
The most Renowned Robot in Croatia – Pepper
A special place in the promotion of STEM subjects is also held by our humanoid ambassador – robot Pepper – who plays a major part in HT's STEM program alongside her marketing role. Pepper promotes STEM subjects in elementary and high schools, and educates the young generation about the importance of digital skills of the future. Pepper was the first robot in Croatia to win the honorary title of robotics assistant in the class Robotics and the Future at Juraj Dobrila University in Pula. The robot gave her first interview on the opportunities offered by new technologies and supported the presentation of the Student Entrepreneur Incubator and the VISIO Science and Technology Institute.
She belongs to a more advanced generation of humanoid robots, speaks fluent Croatian, uses gestures, moves her hands and body, and likes to hug. She is 1.2m tall, weighs 30 kilos, and is equipped with 12 sensors, four microphones, two loudspeakers, and two cameras on her forehead and in her mouth.
In 2018, we organized robotics workshops with basic and advanced courses in cooperation with IRIM as a partner for more than 300 children of our employees from Zagreb, Split, Rijeka, and Osijek.
At the same time, the high school children of our staff had the opportunity to spend a week on programs run by the Innovation Academy – Future Skills Academy and Future Entrepreneurs Academy, in partnership with the Croatian Office for Creativity and Innovation.
We presented vacant junior positions and internships in the HT Group (joint appearance of HT, Iskon and Combis) at the job fair organized by STEM universities and we used this opportunity to promote HT culture. Our experts were present at events and specialist lectures where students were able to ask questions about the projects we are currently running in the company.
We organized numerous visits to Hrvatski Telekom for students enabling them to visit the Data Center and Business Showroom. The students had the opportunity to become familiar with ICT, 3D printer, electric bikes, smart bench, smart city solutions, smart parking, waste management, etc.).collocation, the service that offers server hosting in the secure HT data center, and BSRoom, the first telecommunications multimedia center of its kind in Croatia. This is a unique sales and exhibition space with a combined offer of HT’s and the partner network’s ICT services (virtual reality corner
For the third consecutive year, we are proud holders of the Employer Partner Certificate. This has been conferred since 2005 on companies for excellence in human resource management. We are among the top 10 companies on the list of the most desirable employers in Croatia based on public opinion. We hold the label for Employer of First Choice, and in 2018 we moved three places up the rankings from ninth to sixth place.