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  • 2018 Corporate Responsibility Report

CR strategy

Deutsche Telekom aims to be the leading European telecommunications provider. This corporate vision is the basis for our approach as a responsible company CR approach) and our CR mission.

Our CR mission

Our Group CR strategy also provides our national companies with a framework for their sustainability measures. The central components are our three CR action areas. They provide a framework for the focal topics of our sustainability management activities.

Our CR action areas and focal topics

Our CR program states which specific goals we wish to achieve with which measures. We monitor our progress using key performance indicators (KPIs).

An integrated governance structure helps us to closely interlink strategic management and operational implementation of our CR strategy throughout the Group. Overall responsibility for sustainability lies with the Deutsche Telekom Board of Management.

Melanie Kubin

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Melanie Kubin-Hardewig

Current organizational structure

Current organizational structure

Overall responsibility for CR lies with our Board of Management; it discusses and decides on important CR matters. The Chief Human Resources Officer decides which CR matters are to be classed as important and represents them on the Board of Management. The Group Corporate Responsibility (GCR) unit reports to the Human Resources (HR) Board department. It develops Group-wide policies and guidelines with the goal of advancing the corporate culture with a focus on sustainable innovation and social responsibility. GCR specifies a strategic framework for the activities of our international network of CR managers through our CR Policy.

GCR is advised by the CR Board, composed of the heads of key Group areas, in order to ensure direct feedback is always shared between CR and our core business. 

Another pillar of our CR governance structure is the HR Leadership Team (HR LT), an advisory and decision-making body for the Human Resources (HR) Board department. Among other things, it provides support on decisions regarding positioning of CR issues and the strategic alignment of the CR department.

The CR managers from the different business units and national companies are responsible for implementing our CR strategy. They collaborate within the international CR Manager Network, where they coordinate their activities and share best practices.

Melanie Kubin-Hardewig

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Melanie Kubin-Hardewig

CR guideline introduced at European national companies

Our CR Policy provides the formal, mandatory framework for the sustainability management activities at all Group units. We introduced the policy at Group Headquarters, Telekom Deutschland and T-Systems back in 2014 and at the majority of the European national companies (in the fixed-line and mobile communications area) at the end of 2017. In close cooperation with the U.S., we have also expanded collaboration there on CR topics in line with the policy.

BE SMARTER! - Sustainability Strategy 2016 - 2020 at Magyar Telekom

Magyar Telekom aims to make sustainability an integral part of its business. The company therefore developed a sustainability strategy for the period from 2016 to 2020 that was influenced by the expectations of responsible investors, EU directives, industrial and corporate trends, local conditions, and consumption patterns. Climate protection, education, and digitally enabled sustainability will be the major focus of the strategy until 2020. This strategy continues to remain valid and Magyar Telekom just extended its goals.

Climate Protection – The company goal is to help its customers become more climate conscious. The ambitious objective is to generate revenue from the company's climate protection activities while at the same time reducing its actual CO2 emissions below 100,000 metric tons. This enables Magyar Telekom to enhance its activities directed toward decreasing emissions and specifically build on its “green” services.

Education – The company goal is to directly or indirectly reach 1,000,000 people in Hungary through a training program by 2020 with the objective of educating the public and the customers, and with edutainment/inspitainment nonspot contents. Magyar Telekom is focusing primarily on programs aimed at eliminating the digital gap, expanding the succession pool in industry and helping customers recognize the digital benefits of NOW. The campaign Generation NOW aims at connecting everyone into the digital present and enable people to experience the unlimited potential it represents.

Digitally enabled Sustainability – As a sustainable digital company, Magyar Telekom enables its customers to use sustainable digital services. The company strives to pursue responsible marketing and activities that enable and inspire others. Awareness in the public domain of Magyar Telekom as a sustainable company is projected to reach 50 percent.

Certified health, safety and environmental management system: almost all workplaces covered

We want to make sustainability a component of all our business processes and of our employees’ everyday lives. Our integrated health, safety and environmental (HSE img) management system assists with this at the Group level. The management system helps us to systematically plan, implement and improve our HSE processes. This promotes the health of our employees and has a positive effect on their performance. It is also beneficial when it comes to bidding on new projects, since an increasing number of potential customers now require their suppliers to provide HSE certificates.

Our Group-level HSE management system is covered by an umbrella certificate based on the international standards ISO 45001(formerly OHSAS 18001 img) for occupational health and safety and ISO 14001 for environmental management. For some units, it also covers international standard ISO 9001 for quality management. Some of the national companies are not covered by an umbrella certificate because they have their own certifications which are, in part, even more comprehensive. This is the case in Greece, for example. This national company has an integrated management system, which in addition to the above-mentioned standards, also covers the international standards ISO 50001 for energy management and ISO 27001 for data security. Telekom Deutschland also has an environmental certification.

Through our compliance with legal regulations, we already meet the essential requirements for ISO 45001 certification in Germany. 100 percent of our employees in Germany are employed at an ISO 14001- and ISO 45001-certified workplace. Internationally, 98 percent of employees are employed at an ISO 14001- and ISO 45001-certified workplace.

Our goal was to cover all companies that have more than 50 employees by the end of 2018. We were not able to meet this target. However, we want to further expand coverage in 2019: with certification of T-Systems Polska according to ISO 45001 and 14001 and certification of T-Systems Iberia according to ISO 45001.

Achieving more together: international collaboration

How can international corporations put sustainability strategies into practice across borders? Deutsche Telekom employs CR managers for the relevant business segments and national companies to reach this goal. Through the CR Manager Network, CR managers attend regular face-to-face and online meetings to share best practices and discuss new challenges, thereby jointly promoting essential CR issues. The central Group Corporate Responsibility (GCR) department is responsible for managing the network.

In 2018, our CR Manager Network celebrated its tenth anniversary in its current form. It emerged from a network whose main focus was on environmental protection.

Two CR manager meetings took place in this anniversary year: the 19th CR manager meeting in Vienna in May, and the 20th CR manager meeting in Bonn in October. The main topics were advancement of the climate strategy, the international launch of our “Stop Wasting – Start Caring!” resource conservation initiative and the international expansion of our “Media, sure! But secure.” media skills initiative.

Germany’s most sustainable large company 2018

For its uniform sustainability management, Deutsche Telekom was awarded the German Sustainability Award in December of 2017.

The jury commended Deutsche Telekom’s pioneering role, stating the following: Deutsche Telekom AG is setting the bar with its sustainable supplier management, enabling massive energy savings for its customers with its core operations and itself contributing to more energy efficient data transmission with various measures.

2018 CR program

As part of its CR program, Deutsche Telekom specifies targets to be implemented throughout the Group in the relevant processes of its core business.

The CR program defines specific measures and a timeline for implementation. We also provide information on the implementation status in the CR program. Detailed information on the ESG img KPIs, which we use to quantify our performance in each area, is provided in the CR Report.

To the 2018 CR program