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  • 2018 Corporate Responsibility Report

Stakeholder management

As a company, we are constantly balancing the expectations of a variety of stakeholders when managing our business. That is why our success depends on recognizing the interests and demands of our internal and external stakeholders and meeting and addressing these whenever possible and reasonable. Stakeholders img also expect to be kept informed of how companies are responding to their demands. We go even further by actively surveying our stakeholders and involving them in our corporate activities.

Engaging in dialog with our stakeholders helps us identify trends early on, which fosters our innovation processes. A good example of this kind of dialog is the Berlin “Digitalization expert committee,” which was launched in 2016 by Stefanie Kreusel (member of the Supervisory Board of Deutsche Telekom AG and T-Systems International GmbH) in cooperation with the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth. Alternating daily hosts invite interested driving forces from the fields of politics, business, science, and society, as well as citizens. In May 2018, Birgit Klesper, Senior Vice President for Group Corporate Responsibility at Deutsche Telekom, was the daily host for the topic of “Digital and corporate responsibility: ‘…just quickly save the world?’”. The group discussed the social impact of digitalization at length.

The following overview shows our stakeholder groups ant their top subjects:

Analysts, investors
and their representatives
Customers, potential
customers and their representatives
Business sector
and its representatives
Science, research
and education
NGOs and special
interest groups
Media
Politics
Employees, potential
employees and their
representatives
Suppliers
Deutsche Telekom stakeholders

Analysts, investors and their representatives

  • TOP-SUBJECTS:
  • Cyber safety
  • Privacy
  • ICT Solutions for a Low-Carbon Economy
  • Employee involvement
  • Mitigating climate change
  • Stakeholder groups:
  • Private investors
  • Funds, asset managers and analysts
  • (SRI) rating agencies
  • Analyst organizations and associations
  • Institutional investors

Customers, potential customers and their representatives

  • TOP-SUBJECTS:
  • Data security
  • Employee involvement
  • Privacy
  • Cyber safety
  • ICT Solutions for a Low-Carbon Economy
  • Stakeholder groups:
  • Youngsters and young adults
  • Families
  • Middle-aged people
  • Senior citizens
  • Small and medium-sized enterprises
  • Large corporations
  • Public authorities
  • Consumer organizations and segment-specific interest groups
  • Telekom Supervisory Board members

Business sector and its representatives

  • TOP-SUBJECTS:
  • All top-subjects of the materiality analysis 2018
  • Stakeholder groups:
  • DAX-listed companies
  • Other large corporations
  • Small and medium-sized enterprises
  • Trade and industry associations
  • Cooperation partners
  • Competitors

Science, research and education

  • TOP-SUBJECTS:
  • Employee involvement
  • Socially relevant application of ICT products and services
  • Cyber safety
  • ICT Solutions for a Low-Carbon Economy
  • Privacy
  • Stakeholder groups:
  • CR and sustainability research institutions
  • Political and business research institutions
  • Universities
  • Schools
  • Day care centers
  • Student organizations and university associations
  • ICT, sociology and design research institutions

NGOs and special interest groups

  • TOP-SUBJECTS:
  • Privacy
  • Cyber safety
  • Socially relevant application of ICT products and services
  • Transparency and reporting
  • ICT and child safety
  • Stakeholder groups:
  • Humanitarian organizations and charities
  • Business ethics groups
  • Multi-thematic organizations
  • Churches and their relief organizations as well as other religious and social groups
  • Foundations
  • Environmental protection organizations

Media

  • TOP-SUBJECTS:
  • All top-subjects of the materiality analysis 2018
  • Stakeholder groups:
  • CR and sustainability
  • Players from politics and business
  • Education
  • Radio broadcasters, daily press, press agencies
  • Online media and social networks
  • Publishers
  • Journalist associations/media groups
  • ICT and communications

Politics

  • TOP-SUBJECTS:
  • Privacy
  • Cyber safety
  • Socially relevant application of ICT products and services
  • Transparency and reporting
  • ICT and child safety
  • Stakeholder groups:
  • Players at national level
  • Embassies and consulates
  • Supervisory and regulatory authorities
  • Communities and their representatives
  • International organizations
  • Players at EU level

Employees, potential employees and their representatives

  • TOP-SUBJECTS:
  • Data Security
  • Privacy
  • Cyber safety
  • ICT Solutions for a Low-Carbon Economy
  • Employee involvement
  • Stakeholder groups:
  • Employees
  • Managers
  • Board of Management
  • Applicants and prospective employees
  • Trade unions and works councils
  • Employees and students
  • Endowed chairs
  • Apprentices/trainees

Suppliers

  • TOP-SUBJECTS:
  • Privacy
  • Cyber safety
  • Mitigating climate change
  • Talent acquisition, retention, development and staff reduction
  • Data Security
  • Stakeholder groups:
  • Auditors and certification bodies
  • Sub-suppliers
  • Consultants
  • First-tier suppliers

Fostering stakeholder engagement

Our contribution to the SDGs

We encourage stakeholder engagement in our corporate activities. In 2011 we developed a stakeholder involvement strategy to assist in this process. It is based on the three AA1000 img principles developed by the NGO AccountAbility: materiality, inclusivity, and responsiveness. We reviewed compliance with these principles in 2013.

In addition to the annual stakeholder survey, we use various formats such as memberships, customer integration activities and events to enter into dialog with our stakeholders. We also use our NGO radar img and informal exchange to gather information on the needs of our stakeholders.

The feedback that we receive from our stakeholders is incorporated into our CR activities. We regularly ascertain what our stakeholders think of our activities and modify our CR strategy, if needed. To this end, we primarily use our materiality process.

Inaluk Schaefer

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Ask our expert:

Inaluk Schaefer

Formats for stakeholder engagement

The type and extent of our stakeholder engagement is based on the results of a case-related relevance analysis. Stakeholder relevance varies depending on the topic. In the sustainable finance area, for example, our investors are the most important stakeholders, which is why we are in regular communication with them. Our customers naturally play a decisive role in the development of sustainable products. The more relevant a stakeholder group is to the topic or project concerned, the more intensive the stakeholder engagement can be. Depending on the intensity, we make a distinction between three types of engagement: participation, dialog and information.

Overview of memberships and collaborations

Business and industry associations

American Chamber of Commerce in Germany

Bundesvereinigung der Deutschen Arbeitgeberverbände (BDA, Confederation of German Employers' Associations)

BITKOM industry association

Corporate Digital Responsibility Initiative

European Telecommunications Network Operators’ Association (ETNO)

Forum Nachhaltige Entwicklung der Deutschen Wirtschaft e.V. (econsense, Forum for Sustainable Development of German Business)

GSM Association (GSMA)

International Chamber of Commerce (ICC)

Bundesverband der Deutschen Industrie e. V. (BDI, the Voice of German Industry)

Climate protection and environmental organizations

CDP

B.A.U.M. e.V. environmental management organization

Global e-Sustainability Initiative (GeSI)

Stiftung 2° – Deutsche Unternehmer für Klimaschutz (2° Foundation – German CEOs for Climate Protection)

Sustainability Leadership Forum (in collaboration with B.A.U.M.)

European School of Management and Technology (ESMT) (Sustainable Business Roundtable)

Global Compact

Global Compact LEAD

Caring for Climate

Joint Audit Cooperation (JAC)

Deutsches CSR-Forum (German CSR Forum)

nachhaltig.digital (sustainable.digital)

Civic and aid organizations

Bündnis für Verbraucherbildung (Alliance for consumer education)

Charta der digitalen Vernetzung (Charter for Digital Networking)

Deutschland sicher im Netz (Making Germany safe on the Net, DsiN)

London Benchmark Group

Help e.V. aid organization

Bundesnetzwerk Bürgerschaftliches Engagement (National Network for Civil Society)

CCCD – WIE

Aktion Deutschland Hilft e.V. (Germany's Relief Coalition)

Deutsches Rotes Kreuz (German Red Cross)

DKMS Deutsche Knochenmarkspenderdatei gemeinnützige Gesellschaft mbH (German Bone Marrow Donor Center)

Lebenshilfe e.V. aid organization

SOS-Kinderdorf e.V. (SOS Children's Villages)

Nummer gegen Kummer youth counseling line

TelefonSeelsorge crisis counseling helpline

Deutsche Telekom Stiftung

Deutschlandstiftung Integration (German Foundation for Integration)

Bundesarbeitsgemeinschaft der Senioren-Organisationen (BAGSO – German Association of Senior Citizens' Organizations)

Code of Responsible Conduct for Business

GIZ Private Sector Advisory Board

Together