Our innovations are trailblazers for the digital future. They can only emerge when we share our ideas with each other. Our corporate culture is a key factor in this. It is based on our corporate values, which we have outlined in six Guiding Principles.
This concerns the Group’s most important asset – its customers. It’s about their thoughts, emotions, needs, and experiences. Customers are what drives Deutsche Telekom’s success.
Our success is based on the actions of our employees. We guarantee our customers consistently high quality by taking a proactive, solution-oriented approach and making continuous improvements.
This third principle is about more than just respect among colleagues. It also about respect for customers, partners, suppliers, shareholders, and for society and the environment at large.
The fourth principle has to do with our culture of cooperation. Teams have to be able to discuss issues openly. There has to be room for differences of opinion and for tough, controversial discussions. Decisions are implemented consistently and together.
The fifth principle represents every employee's own personal commitment. It means, for example, that each and every employee will apply themselves personally to solving a customer's problem.
We cultivate a culture of mutual support and attach great value to individual initiative. The sixth principle encourages our employees to stay curious and to continuously build on their knowledge and skills.