In 2019, the “Idea Generation Management” program further intensified the promotion of valuable ideas. 6,007 ideas were submitted, generating a value of €81 million. This represented an increase in idea submission and their value.
“Idea Generation Management” has entered into new in-house partnerships, among others with the “Green Pioneers”, in order to bundle ideas on ways of supporting the company's focus on sustainability. In addition, we further expanded existing cooperation, for example, with the “Telekom Ideenschmiede” (think tank) and various innovation areas at the Group.
Deutsche Telekom was awarded 1st place for Best Idea in Production and Technology 2019 by the Deutsches Institut für Ideen- und Innovationsmanagement. With Michael Kasprzyk’s idea, the Group was able to win out against the competition in the market as a Group and generate profits of €7.2 million. The idea has led to a significant process improvement in the conversion to the latest all-IP technology, and made implemented automation possible.
By the end of 2019, we owned around 8,000 intellectual property rights (IPRs). We take a targeted approach to managing these IPRs in consideration of cost-benefit aspects. We regularly take stock of our IPRs and eliminate those that are no longer relevant.
Patents are gaining more and more significance in the telecommunications industry. Market players and their areas of activity are changing, with a knock-on effect on our IPR (intellectual property rights) agenda. On the one hand, our Group's scope for action must be maintained. On the other hand and alongside our own research and development activities, we want to pave the way to open innovation through collaboration projects and partnerships. National and international IPRs are vital for these types of activity. We are strongly dedicated to generating our own property rights. Industrial property rights include inventions, patent applications, patents, utility models and design patents.
Thanks to our intense efforts to develop and structure our IPR portfolio, the rights we hold are highly valuable and firmly in line with our Group's strategic objectives. We have put in place a professional patent law management process to keep our IPR assets safe. Additionally, we are represented on various standardization bodies in our industry. We manage our IPRs on the basis of cost/benefit aspects, filing only selected applications and de-registering patents systematically.Reporting against standards
This data partially covers the V04-05 (Number of patents registered within last 12 months) and V04-06 (Percentage of patents registered within last 12 months in relation to total number of patents) EFFAS indicators.