Our interaction with stakeholder groups helps us find support for the things that matter to us and makes it easier to identify trends early on, thereby fostering our innovation processes.
The following overview sets out who our stakeholders are and what matters to them most:
We encourage stakeholder engagement in our corporate activities. With this in mind, we developed a corresponding strategy in 2011. It is based on the three AA1000 principles developed by the NGO AccountAbility: materiality, inclusivity, and responsiveness. Our conformity with these principles was investigated and verified by an auditing firm in 2013.
We used a case-based relevance analysis to identify the type and intensity of our stakeholder engagement. The more relevant a stakeholder group is to the topic or project concerned, the more intensive the engagement of that stakeholder group can be. Depending on the intensity, we make a distinction between three types of engagement: participation, dialog, and information.
The feedback that we receive from our stakeholders is incorporated into our CR activities.
Business and industry associations
Climate protection and environmental organizations
Civic and aid organizations
|Code of Responsible Conduct for Business|