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  • 2019 Corporate Responsibility Report

CR strategy

Globalization, global population growth, and the ever wider use of digital technologies are putting a strain on available resources and require a sustainable, more environmentally friendly approach to business as well as socially responsible conduct. We are tackling these challenges head on. Sustainability and social responsibility have played a key role in our corporate activities for many years. In 2019, we modified our Group strategy to explicitly make the concept of “acting responsibly” a core element. To meet our responsibility toward society, we are consistently organizing our core business processes on a sustainable footing.

Corporate strategy: Leading European Telco

You can find additional information on our Group strategy in the 2019 annual report.

Our CR mission

Our CR strategy is derived from the Group strategy and revolves around our three CR action areas and six focus topics.

Our CR action areas and focal topics

Our CR strategy also forms the framework for the sustainability activities of our national companies. An integrated governance structure helps us to closely interlink strategic management and operational implementation of our CR strategy throughout the Group. Overall responsibility for sustainability lies with the Deutsche Telekom Board of Management.

Melanie Kubin

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Melanie Kubin-Hardewig