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  • 2019 Corporate Responsibility Report

Impact measurement and management

We aim to continuously improve the positive social impact of our products, solutions, and activities, and minimize their negative impacts. We have made our contributions to achieving the United Nations Sustainable Development Goals (SDGs) transparent in our reporting since 2015. With the support of internal and external experts, we have also developed an overarching approach we can use to measure the impact of our activities – our blueprint as it were. This is based on a six-tiered formula that enables us to identify and evaluate causal relationships.

To ensure transparency and comparability of the results, we use external frameworks to describe the effects of our contributions. These include both the SDGs and the Universal Declaration of Human Rights.

The first step when measuring impact is to examine the consequences that a project, product, or activity (such as switching from paper billing to online billing, for instance) has for material key topics on an ecological, social, and economic footing. We then use the resultant findings to assess the associated SDG impact from a global perspective and to support the internal management and communication of corresponding activities.

In 2018, we introduced impact measurement for various activities and products. In doing so, we ensured that the methods we use are transparent, are based on robust data and assumptions, and are effective for several years. Moreover, we have described the relevant starting point, or baseline, as accurately as possible so that the concrete impact on the SDGs can be evaluated reliably. The results are both qualitative and quantitative in nature and are presented in the following sections.