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  • 2019 Corporate Responsibility Report

"Take Back Mobile Devices" ESG KPI a) KPI

We are reporting the Take Back Mobile Devices ESG img KPI  based on the reference value "number of devices in circulation." This makes it possible to more precisely illustrate the ratio of the number of cell phones brought to market to the number of used devices collected. When customers use the devices for longer periods of time, the environment benefits from this decision and, as a result, this has a positive impact on the KPI img.
More than 374 thousand mobile devices were collected throughout the Group (not including TMUS, AMC, Maktel, Crnogorski, DTSE units) in 2019, an increase of 1 percent compared to the previous year.

The "Take-back of mobile devices" ESG KPI for the Group in 2019 is 35.5, which means that 3.6 % of the end devices put into circulation were taken back through collection campaigns. Out of 1000 devices put into circulation annually, we take back 36.

Our ambition: increase KPI

In 2019, about 4.1 million mobile devices were collected at TMUS alone. The KPI would be 93 for TMUS and 82 group-wide incl. TMUS.

The aim of the scheme to take back old cell phones is to give them a second life and, if that isn't possible, to properly recycle them to recover the valuable raw materials inside them. Thanks to this, over 3 million used cell phones have been reused or recycled in Germany since 2003, thus conserving resources. In this way, we have helped to improve the eco-balance of mobile devices.

The Take Back Mobile Devices ESG KPI measures the ratio of collected devices (in thousands) to the number of devices in circulation (in millions). The collected devices are recorded in kilograms or in units. When using kilograms, we apply a Group-wide conversion factor of 7.25 units per kilogram unless another conversion factor is typically used in that country. Mobile devices in circulation include smartphones, simple phones, tablets and cordless phones. Units are reported by Procurement for reasons of data quality.

Reporting against standards

By reporting the Take Back Mobile Devices ESG img KPI  as an indicator of progress achieved in the resource-efficient and environmentally friendly use of products, we partially cover the E14-01 (Recycling ratio) EFFAS indicator. This data is also relevant for criteria 7 (Rules and processes), 10 (Innovation and product management), 11 and 12 (Usage of natural resources) of the German Sustainability Code. It is also used for reporting on the Global Compact principles 7 (Precautionary approach) and 8 (Promoting environmental responsibility).