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  • 2019 Corporate Responsibility Report

Valuable ideas in Group-wide Idea Generation Management

In 2019, the “Idea Generation Management” program further intensified the promotion of valuable ideas. 6,007 ideas were submitted, generating a value of €81 million. This represented an increase in idea submission and their value.

“Idea Generation Management” has entered into new in-house partnerships, among others with the “Green Pioneers”, in order to bundle ideas on ways of supporting the company's focus on sustainability. In addition, we further expanded existing cooperation, for example, with the “Telekom Ideenschmiede” (think tank) and various innovation areas at the Group.

Deutsche Telekom was awarded 1st place for Best Idea in Production and Technology 2019 by the Deutsches Institut für Ideen- und Innovationsmanagement. With Michael Kasprzyk’s idea, the Group was able to win out against the competition in the market as a Group and generate profits of €7.2 million. The idea has led to a significant process improvement in the conversion to the latest all-IP img technology, and made implemented automation possible.