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Act responsibly. Enable sustainability.

Hate divides society

The internet is increasingly being misused to marginalize or intimidate certain people. Attacks are often aimed at things like a person’s skin color, ethnicity, sexuality, gender, age, disability, or religion. Alternatively, people might be targeted because they belong to a certain section of society or because they have a particular job. Yet political viewpoints are targeted, too. Attempts are made to stop anyone who thinks differently from expressing themselves, and many people pull back because they feel unable to cope with such huge pressure. Of course, that is exactly what their attackers want. If they can silence others, then it appears as if their opinion is the only one that counts. And, as you would expect, this eliminates key perspectives from debates. This is how extreme political ideologies can spread, and that is a threat to our democracy.

We need a sound ethical foundation

Deutsche Telekom believes in the European vision of shared prosperity and social security. Europe is not simply an economic community, but above all a community for peace – an idea of tolerance and diversity, of civic cooperation. The European idea is also based on the concept that the best way to achieve peace is through networking rather than putting up barriers. The internet plays a key role in this regard, enabling people to share opinions and discuss solutions 24/7.
A sound ethical foundation is vital, though, which is why we are calling for and encouraging macrosocial debate on the responsible way to shape digitalization.

Inspiring democracy

Deutsche Telekom’s brand promise is “Life is for sharing”. Our aim is to harness digitalization to promote a feeling of community. This responsibility means far more to us than simply ensuring data protection and data security. We give as many people as possible access to the web and to education. And we’re passionately committed to improving the population’s media literacy. These are key prerequisites for ensuring digitalization inspires democracy rather than restricting it.

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SDG 4 - Inclusive and equitable quality education

Our measures support the fourth goal of the United Nations Agenda 2030.

Stamping out hate speech on the web

In collaboration with 44 partners, we are campaigning for an online world that people can navigate with confidence without having to fear marginalization. As part of these efforts, we primarily focus on online civil courage. We want to raise awareness and encourage people to take a stand. That is why we kick-started #TAKEPART – No hate speech. In 2020, the campaign reached over 340 million people in Germany.

#TAKEPART stories – interactive input for opinion leaders

Our “#TAKEPART stories” initiative explains how digitalization is changing our lives and how we can benefit from the opportunities it offers, while also critically examining the risks involved. We have provided a number of modules relating to our key topics of “digital democracy” and “online civil courage” and, in connection with this, “opinion making on the internet”. These modules focus on matters including digital phenomena such as fake news and hate speech. Opinion leaders can find guides for workshops of different durations in English, German, and simple German language versions. No one needs to be an expert on the topic to host a workshop. Participants learn about who they can turn to about hate speech on the web and where to find information online about political parties and their agendas.


With our diverse range of media literacy programs and communications campaigns, we reached more than 15 million people in 2020 alone.

Project ideas for children and young people

Our media literacy initiative „Teachtoday“ offers parents and teachers content on our chosen key topics. In this way, we are helping them introduce children and young people to complex issues. Content centering around codetermination on the web, for example, addresses the topic of digital democracy and teaches children how they can actively shape society. Content focused on being brave online examines the topic of online civil courage for younger target groups. There is also a project that teaches students how to argue their point of view respectfully in an online debate, among other things. Our “SCROLLER” media magazine also examines our chosen key topics for the target group of nine- to twelve-year-olds.


Written and spoken content on digital democracy

In addition to telling the story of an assassination that gave birth to democracy, the “My vote counts” issue of We Care also explains why Grandpa always reads two newspapers, why voting is the smartest form of protest, and what could happen if Europe collapses. It shows how everyone can effectively help shape politics on the web.

Go to the magazine

In our CR report, we also focus on current issues such as online hate.

As part of our podcast series Culture for Breakfast, we have released two episodes on online civil courage and online hate. Especially the former met with huge interest, racking up some 80,000 downloads in the second six-month period following its release.

What shows the way?

If a breakthrough in technology changes our lives, we need to agree on a new set of rules. The new traffic regulations that were required when cars became widespread over 100 years ago are just one example. As such, trends like digitalization are neither positive nor negative to begin with, but neutral. It is up to us to shape them responsibly. That is why we need new rules for the internet, too. These cannot be dictated by individuals. They must be established jointly. We are keen to contribute to this process.

In the “Digital Responsibility” section of our corporate website, we discuss the challenges and opportunities of the digital world with experts. In 2018, we joined forces with the Federal Ministry of Justice and Consumer Protection and five other companies as founding members of the „Corporate Digital Responsibility“ initiative.

We were also one of the first companies in the world to establish self-binding guidelines for working ethically with artificial intelligence. And because we are aware that this can only be the first step, we are continuously refining these guidelines in consultation with experts and stakeholders.

The starting point: secure access for all

If everyone is to be able to actively shape digital democracy on an equal footing, they need internet access. For a number of years now, we have been investing huge sums in expanding the network for this very reason. We already operate the largest fiber-optic network in Europe, covering a length of 575,000 kilometers in Germany alone. In addition to the further expansion of this network, we are also investing in the mobile network to provide pretty much the entire German population with access to LTE and 5G technology.

Technical access is not the only vital aspect when it comes to strengthening digital democracy. People also need to have confidence in the security of systems and the protection of sensitive data. No one can offer one hundred percent security, but we at Deutsche Telekom do everything we can to ensure our customers’ data is in safe hands with us . Our infrastructure and, consequently, our customers’ data are protected by state-of-the-art cyberdefense measures , and we ensure high data protection standards based on clear rules throughout the company.


SDG 9 - Industry, Innovation, and Infrastructure

Our network expansion measures support the ninth goal of the United Nations Agenda 2030.