“Look what we can do!” say Max and Jonas, proudly showing off their latest tricks to their grandma. The three of them see each other almost daily – even though they live 400 kilometers apart. No problem at all with a video call! That’s because in the worldwide web, we bridge distances that still separated us just a few years ago. But how sustainable is it to surf the web?
SDG 12 – RESPONSIBLE CONSUMPTION
We are contributing to the twelfth goal of the United Nations Agenda 2030 with our sustainable products and services.
On the way to a green internet
IN SEARCH OF TREASURE
Every home contains hidden treasure. Your home is no exception, with gold, silver, and copper just waiting to be discovered. Embark on a treasure hunt and declare war on electronic scrap! Find out more
Back into circulation
Recognizable at a glance
How can our customers tell which Deutsche Telekom products are particularly sustainable? To make deciding what to buy that much easier, we launched the “we care” label for Deutsche Telekom products, services, and initiatives in 2019. In 2020, this label was split into two new labels – #GoodMagenta and #GreenMagenta.
Digital participation (#GoodMagenta)
The category highlights positive contributions to solving social challenges in the digital world. We started by labeling our “Media sure! But secure! initiative with the “Digital participation” symbol.
This category identifies solutions that contribute to climate protection or the responsible handling of resources. In 2019, our more sustainable smartphone recycling scheme was labeled with the “Environment” symbol. Further examples in 2020 were our new reusable carrier bag and our green network.
In the future, additional products and initiatives will follow after careful examination. However, they will only be labeled with #GreenMagenta if the advantages outweigh the disadvantages. For instance, a product that consumes more energy than comparable alternatives cannot be labeled just because it is packaged in a particularly environmentally friendly way.
More about our offerings with #GreenMagenta/#GoodMagenta labels
Thanks to its contribution to resource conservation, our reusable bag carries the #GreenMagenta label.
A new lease of life for plastic bottles
INTERNET IN CORNFIELDS
The UN wants to end world hunger by 2030. A gigantic challenge. Why Deutsche Telekom is connecting cornfields and drones are talking to farmers. More information can be found here.