Inclusive and equitable quality education
Our measures support the fourth goal of the United Nations Agenda 2030.
Barbara Costanzo, Vice President for Group Social Engagement
“As a society, we cannot afford to leave people behind on the road to the digital future. That’s why we are promoting media literacy among children, young people, and adults of all ages through various projects and initiatives.”
We are working to build media literacy skills in the population. In 2020, our diverse range of initiatives and communications campaigns reached 15 million people in Germany alone. This figure does not include those people reached via opinion leaders who carried out workshops using our information materials.
Some examples from Germany and Europe:
Our multi-award-winning „Teachtoday“ initiative supports children and young people, parents and grandparents, and teaching professionals with practical tips and materials. In 2020, we published a toolbox featuring over 100 educational formats for nine- to 16-year-olds.
The SCROLLER children’s media magazine is geared specifically to children aged nine to twelve to improve their media literacy. Topics are presented in an age-appropriate manner. Content focused on children being brave on the web, for example, looks into online civil courage.
SCROLLER TV is a children’s television format from Magenta TV. It aims to give children a constructive but also entertaining way to fill the time they are having to spend at home instead of going to school during the coronavirus pandemic.
In collaboration with BAGSO – the German National Association of Senior Citizens’ Organizations – we promote media literacy among older people and support the Goldener Internetpreis (golden years internet award), which is presented to committed individuals who help older people use the web.
Our national companies are also committed to promoting media literacy. The Junior Engineer Academies (JIAs) in Greece are a good example. The program teaches STEM skills to secondary-level students (grades eight to ten).
20 million people – that’s how many individuals we reached internationally in 2020 with our Magenta Moon event communications.
Just take some time out
Let’s be honest – was grabbing your smartphone the first thing you did this morning? Nowadays, we hardly notice just how much digital content we actually consume. And through this consumption, we are giving our devices a great deal of power over us. Our “We Care” magazine shows you how you can easily switch off. More information Find out more.