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2020 Corporate Responsibility Report

Awards

Award for climate protection along the supply chain

Working on behalf of investors, the non-governmental organization CDP img regularly assesses the climate protection activities of listed companies worldwide and compiles an index of leading companies, referred to as the A List. In 2020, Deutsche Telekom featured in this list for the fifth time in a row.

In 2017, we reported our ESG KPI imgCDP supply chain coverage” for the first time. It shows the degree to which our procurement volume from carbon-intensive suppliers is covered by the CDP Supply Chain Program.

As part of the CDP supplier program, companies ask their key suppliers about their emissions and their climate strategy. We make use of this: In 2020, we invited 409 suppliers to participate in the CDP Supply Chain Program. They cover more than 80 percent of our procurement volume. 222 of these suppliers, who cover 70.2 percent of the procurement volume (2019: 63 percent), participated. That means we have reached our goal of covering 70 percent of our carbon-intensive suppliers by 2020.

Through our commitment to climate transparency in supply chains, we were already awarded a place in the "Supplier Engagement Leader Board" in 2019.

Awards for social commitment

Heroes of the Crisis
Deutsche Telekom and Deutsche Telekom Healthcare and Security Solutions were honored as “Heroes of the Crisis” by the F.A.Z. Institute in September 2020. We were distinguished alongside other companies, institutions and individuals – for exemplary action and commitment during the coronavirus pandemic.

"Comenius Award 2020": Two medals for SCROLLER and "Teachtoday"
In April 2020, the first episodes of SCROLLER TV were launched on the #TAKEPART channel of our MagentaTV streaming service. This is a half-hour format for elementary school children that complements our SCROLLER magazine and is being offered by our "Teachtoday" initiative. Like the magazine, the aim of the TV format is also to promote creative, safe, and proficient media usage.

In September 2020, Deutsche Telekom received two Comenius EduMedia Awards for its infotainment concept: SCROLLER magazine plus SCROLLER TV, and "Teachtoday", each received the Comenius Medal, the most important European award for digital educational media.

“Stiftung Lesen” seal for SCROLLER Magazine
In 2020, Stiftung Lesen, the German Reading Foundation, awarded its “Stiftung Lesen” seal of approval to our SCROLLER children’s magazine. In its summary, the foundation praised the magazine for its appealing and clear layout along with its overall good concept.

 

Awards for our service

TÜV quality seal for “tested customer satisfaction”
For the sixth time in a row, TÜV Rheinland awarded our hotline, our technical service, and the Telekom Shops the “tested customer satisfaction” quality seal based on a representative survey. Some 2,550 customers in Germany were polled for the study. Deutsche Telekom received the rating “good”, with an average grade of 2.0 or better in each of the individual categories.

“Connect” hotline test: Fixed network 2020
Our broadband/fixed network hotlines were also distinguished by “Connect” magazine in 2020 – likewise in the categories of accessibility, waiting time, staff friendliness, and quality of statements. With 426 out of 500 points, “Connect” named Deutsche Telekom the test winner in the fall – for best customer service.

“Connect” hotline test: Mobile communications 2020
Every year, “Connect” magazine tests the mobile hotlines of various providers and evaluates the categories of accessibility, waiting time, staff friendliness, and quality of statements. In issue 5/2020, “Connect” praised Deutsche Telekom’s customer service as “very good.” The magazine certified us as having the best mobile hotline with 436 out of 500 points.

“Connect” survey: Customer satisfaction – internet providers B2B 2020
In 2020, "Connect” and the Fachinstitut für Technikthemen (FifT, Specialist Institute for Technology Issues) again surveyed business customers (1,618 in total) about various internet providers. The survey was conducted online in the categories of customer service, brand/provider, network, and hardware and software (e.g., TV app). Deutsche Telekom emerged as the overall winner and impressed in particular in the network, brand/provider, and hardware and software categories.

“Connect” survey: Customer satisfaction – mobile providers B2B 2020
In 2020, “Connect” and FifT once again conducted a survey among 2,216 business customers about various mobile communications companies. The online survey assessed the categories of customer service, brand/provider, network, and software (e.g., smartphone app). Deutsche Telekom took first place, and particularly stood out in the customer service, network, and brand/provider categories.

CHIP hotline test: Fixed network and internet providers
In 2020, the trade magazine CHIP put hotlines for new customers in eight industries to extensive tests. The testers made 6,921 test calls and conducted 1,340 in-depth interviews. They tested Deutsche Telekom in the categories of fixed-network and internet providers, mobile providers, TV/VoD providers and hosting providers – and rated each in the categories of service, waiting time, accessibility, and transparency. This year for the first time, Deutsche Telekom was named the test winner in all four categories, also making it the best fixed-network and internet provider. In this category, we achieved the top score of 1.0 in the service and transparency categories.

CHIP hotline test: Mobile providers
Trade magazine CHIP tested hotlines for new customers in 2020 and named Deutsche Telekom test winner in the mobile provider category. We achieved the top grade of 1.0 in the service and transparency categories.

CHIP hotline test: TV and VoD providers
In the 2020 new customer hotline test, the trade magazine CHIP named Deutsche Telekom the test winner in the TV and VoD provider category – with the top score of 1.0.

CHIP hotline test: Hosting providers
Deutsche Telekom was also named test winner in the hosting provider category in the 2020 new customer hotline test from trade magazine CHIP. We received the top score of 1.0 in the service, waiting time and transparency categories.

“King of Service” 2020 by “Focus Money”
In 2020, Deutsche Telekom once again took first place in the customer satisfaction survey conducted by “Focus Money.” The trade magazine collected 282,391 customer votes for its survey. Deutsche Telekom came out top for the telecommunications sector, both on a national level and in 51 out of 56 cities.

Computer Bild”: Top Digital Assistant 2021
For the first time, “Computer Bild” and Statista tested the best digital assistants (service chatbots) from four industries (telecommunications, insurance, finance, utilities). At the end of 2020, Deutsche Telekom was recognized as having the best digital assistant within the telecommunications industry. User guidance, functionality, user experience, security, and ethics were evaluated.

Award for our mobile network in Germany

CHIP (edition 1/2021)
We won the “Mobile Network Test” of the CHIP trade magazine for the eleventh time in a row in 2021 and were declared the “best network.”

“Connect Mobile Network Test” (edition: 1/2021)
We were also the overall winner of the “2021 Mobile Network Test” of “Connect” magazine, with a rating of “very good.” Testing focused on the performance and reliability of the networks for voice (e.g., call setup time) and data (e.g., downloads and uploads).

Awards for our work in training and development

A strong employer brand is essential for recruiting and retaining talented individuals, especially in today’s increasingly competitive labor market for IT and tech specialists. One of our main goals is therefore to consistently improve the perception of Deutsche Telekom as an attractive employer for IT/tech talent.

We also received awards in 2020 for our achievements as an employer and training provider, which confirms our recruiting and employer brand strategy. Among other things, this is evident in the “Trendence Ranking” for “Young Professionals in IT”, in which we were able to improve our perception as an employer in the target group of IT young professionals by four places and ranked 19 out of 100 companies.

The online edition of our youth magazine “reif” also received the “FOX Award” in Gold for its efficient, digital communication concept. The analog version proved to be a winner, too, with the poster-format magazine taking home a silver “FOX Award.” In addition, we were awarded second place in the “Recruiting" category of “Deutscher Personalwirtschaftspreis” (German Human Resources Management Award) for our #IWILLNOTSTOP recruiting campaign. In this year’s “Potentialpark 2020 Study”, we were also certified as having excellent quality in our online communication for and with our candidates: We came in at a very good third place in all four subcategories of career website, mobile, online application, and social media.

In a study by women’s magazine “Brigitte”, which assesses aspects such as work-life balance, career advancement, transparency, and equality, we were also named one of the best employers for women – we received four out of a possible five stars. In addition, we were among the top five with our Career Matcher at the “German Award for Online Communication.” By answering 18 questions, students and graduates can compare their interests with the appropriate internship and graduate vacancies at Deutsche Telekom to get suggestions for suitable job offers.

Excellent reputation

Two awards for best reputation
Deutsche Telekom received double distinctions: The Group and its CEO Tim Höttges have the highest reputation among the 30 DAX companies. That’s the result of the reputation study by economic research institute Dr. Doeblin in December 2020.

Dr. Doeblin surveyed around 1,000 people online from November to December 2020 to determine which DAX company has the highest reputation in Germany. Deutsche Telekom came out on top in the categories “financial solidity,” “dynamism,” and “solidarity with the German economic hub,” and was able to enhance its reputation in particular in the “likability,” “financial solidity,” and “attractive employer” criteria.

Dr. Doeblin regularly surveys business journalists to identify which CEO from the 30 largest German companies has the best image. Timotheus Höttges received the top spot at the end of December 2020. The criteria used are “expertise and personality,” “strategic vision,” “open approach to the media,” and “likability.”

Tim Höttges given the “Personality of the Year” award
The "German Diversity Award" was presented for the first time in 2020 by the BeyondGenderAgenda diversity initiative. Leading figures and companies that had shown outstanding commitment to diversity were recognized in eight categories. Tim Höttges received the prize for "Personality of the Year." 

The reasoning behind the jury’s decision: “Tim Höttges personally campaigns for diversity and inclusion. This culture also shapes Deutsche Telekom. 25 years ago, DT was predominantly German and male. Today, 26 percent of managers are women. In 2010, Deutsche Telekom was the first company listed on the German stock exchange to introduce a quota for women. In November 2020, it became the first DAX 30 company to have three women on its intercultural Board of Management.”