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2020 Corporate Responsibility Report

Impact measurement: Multimedia learning for media literacy

We analyzed the effectiveness of our Teachtoday initiative for the topic of media literacy. Joint research with the auditors from PwC showed that the methods used by Teachtoday are more than twice as effective as conventional forms of learning (SDG 4). The reason: The multimedia learning methods used by Teachtoday incorporate several senses at once, unlike conventional methods.

The Teachtoday activities to improve media literacy have a new motto every year: After “digital democracy” in 2019, the theme for 2020 was “online civic courage”. More information on media literacy can be found here.