A strong employer brand is essential for recruiting and retaining talented individuals, especially in today’s increasingly competitive labor market for IT and tech specialists. One of our main goals is therefore to consistently improve the perception of Deutsche Telekom as an attractive employer for IT/tech talent.
We also received awards in 2020 for our achievements as an employer and training provider, which confirms our recruiting and employer brand strategy. Among other things, this is evident in the “Trendence Ranking” for “Young Professionals in IT”, in which we were able to improve our perception as an employer in the target group of IT young professionals by four places and ranked 19 out of 100 companies.
The online edition of our youth magazine “reif” also received the “FOX Award” in Gold for its efficient, digital communication concept. The analog version proved to be a winner, too, with the poster-format magazine taking home a silver “FOX Award.” In addition, we were awarded second place in the “Recruiting" category of “Deutscher Personalwirtschaftspreis” (German Human Resources Management Award) for our #IWILLNOTSTOP recruiting campaign. In this year’s “Potentialpark 2020 Study”, we were also certified as having excellent quality in our online communication for and with our candidates: We came in at a very good third place in all four subcategories of career website, mobile, online application, and social media.
In a study by women’s magazine “Brigitte”, which assesses aspects such as work-life balance, career advancement, transparency, and equality, we were also named one of the best employers for women – we received four out of a possible five stars. In addition, we were among the top five with our Career Matcher at the “German Award for Online Communication.” By answering 18 questions, students and graduates can compare their interests with the appropriate internship and graduate vacancies at Deutsche Telekom to get suggestions for suitable job offers.