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2020 Corporate Responsibility Report

Our approach to protection of minors in the media

We want to protect children and young people when using digital media. We pursue a three-pillar strategy to do this:

  • We provide attractive, age-appropriate offers for children. We give parents and guardians filters that they can use to prevent minors from accessing harmful content.
  • We participate in combating child abuse and its depiction to the extent that this is permitted within the national legal framework.
  • We implement various measures to ensure that young people acquire media skills and can interact safely with online content.

We also collaborate closely with prosecuting authorities and NGOs as well as other partners from business, politics, and society to ban online content that is harmful to children and young people. We have anchored our commitment to protecting minors from unsuitable media content in Germany in relevant codes and introduced minimum standards. In 2007, we committed ourselves to fighting child pornography on the internet throughout the European Union. Dasselbe Ziel verfolgt auf globaler Ebene der Verband der Mobilfunk-Anbieter GSMA, dem wir seit 2008 angehören.

To better coordinate our activities within the Group, we have been following binding general guidelines since 2013 for our activities to help protect minors from unsuitable media content, thereby setting new standards in our markets. In consideration of their particular cultural situation and business model, each international subsidiary in the European Union can further specify these measures and adopt additional measures to determine their own strategic focal points.

Cooperation with organizations for the protection of minors
Protecting minors from unsuitable media content poses a challenge that affects many industries. We therefore work together with different organizations for the protection of minors and participate in coalitions that coordinate the involvement of companies and organizations from the internet and media sector.

  • For example, we are a member of the “Alliance to better protect minors online”, which has set out to make the internet a safer place for kids..
  • We have also taken a leading role in the “ICT img Coalition for Children Online.” In this coalition, we pursue a comprehensive and cross-industry approach based on six principles that expressly includes helping young people learn media skills.

In 2013, as part of both coalitions, we announced plans to implement an EU-wide set of measures based on the principles of the ICT Coalition. We provide transparent and regular information on its implementation, most recently in 2019 in our ICT Coalition report. The ICT Coalition had first published an annual report in 2014 on the implementation of corresponding measures at all of the companies represented in the ICT coalition. This report was written by an independent expert from the Dublin Institute of Technology, and comes to the conclusion that Deutsche Telekom’s approach to implementing the ICT Coalition’s principles is exemplary.

Online Park – A social experience
During the coronavirus pandemic, everyone is using the internet more – including children. In a social experiment, Telekom Romania wanted to raise parental awareness about the risks their children are exposed to: The national company brought online dangers into the real world with the “Online Park”. Daunting online threats were recreated in an amusement park in Bucharest in such a way that they became tangible and visible – as a supposed balloon stand or hall of mirrors, for instance. These “attractions” allowed parents to see what their children can be confronted with online and how they would react to cyberbullying, criminals in disguise (e.g., digital data predators) or inappropriate content.

In addition to this experiment, Deutsche Telekom Romania has again added the “Safe Kids Premium” application from security software manufacturer Kaspersky to its selection: To make the online world safer for children and help parents protect them, and to ensure that parents are more aware of what their kids are doing online.

Reporting against standards


Sustainability Accounting Standards Board (SASB)

  • Code TC-TL-220a.1 (Data privacy)