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2020 Corporate Responsibility Report

Green shop

Which Deutsche Telekom products are particularly sustainable? How does the sustainable smartphone recycling scheme work? Our customers should get answers to these questions in our shops. That’s why we introduced a variety of measures in 2020 under the slogan “Green Point of Sale”: At our flagship stores in Stuttgart and Frankfurt, for example, we present selected sustainability highlights on tablet computers in the waiting area. We also held training courses for our shop employees, with more than 3,500 employees taking part. To find out how our customers perceive our sustainability efforts, we have included questions on sustainability in the regular surveys of our customers in Germany and Austria. This survey will also be conducted in other countries in 2021.

Since 2018, we have added ecological floor coverings and plant walls – “green walls” – at all new or renovated larger shops in Germany. Recyclable LED lights have been installed in around 70 percent of our shops. The “Green Shop” concept is also being implemented at many of our national companies’ stores: We have installed ecological flooring in around 100 stores; 34 international locations have plant walls. We are also eliminating single-use plastic and reducing our paper consumption. Digital invoices and online payment methods are offered across the board at all national companies. At the beginning of 2021, a virtual workshop was held with representatives from all national companies to discuss best practice examples related to “green stores”. The topics included sustainable clothing for shop employees, paper reduction, and our sustainable cell phone recycling scheme.