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Act responsibly. Enable sustainability.

Be

greener ...

... for our forests, our air, our towns and cities, our children, our climate, and our planet. These are all good reasons to be greener in everything we do – and there are a million more. But how can we achieve this?

Whether you’re sharing your personal highlights with friends in a video chat, surfing the net, or simply making a phone call, you can be greener by using Magenta. After all, our network runs entirely on green energy – that’s

There are times when you simply don’t feel like getting to your feet and walking over to the light switch. There’s no need to, either – thanks to the smart home. Besides making a lot of things more practical, smart technology also makes your home greener. How, you may ask. Using smart thermostats to heat your home far more effectively in the winter is just one example. Just like that, you can achieve savings of up to

Did you stop using those plastic discs called DVDs ages ago? The climate is grateful. External hard drives should be the next to go. Be greener! Organize your vacation photos and documents with ease in the Magenta Cloud. It’s always right there in your pocket and, as long as you charge your cellphone with green energy, it’s as light as your new carbon footprint –

Being greener in everything you do can be simple. Our plan for a sustainable future involves developing smart technologies and sustainable products that make saving CO₂ so easy that you ideally don’t even notice you’re doing it. That’s why we’re ...

Pulling out

all the

green

stops

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Pulling out

Tim Höttges, CEO of Deutsche Telekom, explains why we’ve pulled out all the green stops.

Surfing without worrying about the climate

While reading this text online on your computer or smartphone, you are consuming energy. After all, your computer is connected to a power supply and your smartphone needs to be charged. That’s not all, though. The underlying network – from power grids and radio masts to vast data centers with their giant servers – need energy. So, is surfing the web bad for the climate? We want you to be able to surf without worrying about the impact on the climate. That’s why we obtain 100 percent of the power used to operate our entire network infrastructure from renewable sources. These (wind, water and solar energy) help to slow down climate change, because no harmful greenhouse gases are produced during energy generation. From mobile and fixed networks to the internet and MagentaTV, our customers throughout the Group benefit from our green Deutsche Telekom network.

Up and away to the cloud

Paperwork is a real nuisance, isn’t it? The environment suffers, too, because paper manufacturing consumes resources such as wood, water, and above all energy. Thanks to emails, online banking, paperless invoices, and the like, we are thankfully having to deal with less and less actual paperwork.

Digital data also needs to be stored somewhere, though. One particularly energy-efficient storage solution is the cloud. Customers who use our cloud offerings are much more economical, than if they ran their applications on home computers. Better servers, more energy-efficient data centers, and higher utilization of our infrastructure reduce CO₂ emissions by consuming less power overall and can help reduce our customers’ carbon footprint.

Smart and green

Given how quickly technology is developing, switching to a new smartphone every year seems quite common for many people. But is that sustainable? And what happens to the old device? It usually ends up in the drawer, and sometimes even in the trash. We’re aiming to make smartphone use more sustainable for our customers and are working closely with manufacturers on this.

smartphone and leave

Smartphones and sustainability – a contradiction in terms?

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Eco Rating – for a more informed choice when purchasing a smartphone

If your old smartphone has broken, you need a new one, and you want it to be as sustainable as possible, help is at hand. In 2021, we introduced the Eco Rating scheme for smartphones in collaboration with Orange, Telefónica, Telia Company, and Vodafone. The Eco Rating initiative provides details of five key aspects for comparison purposes: durability, repairability, recyclability, climate efficiency and resource efficiency.

This is how it works:

Information from manufacturers about their cellphones enables a life cycle assessment to be carried out. Covering 13 different environmental indicators and 6 material efficiency criteria, this assessment ultimately produces a total score for each device. The maximum achievable score is 100 points and the higher the score, the more sustainable the device. The Eco Rating doesn’t just enable consumers to make a more informed choice, though. It also aims to encourage manufacturers to make their devices greener.

Smartphones – what else we are doing

1Devices

In Germany and Austria, we are stepping up our collaboration with Fairphone – the leading manufacturer of sustainable smartphones. As part of our partnership for enhanced sustainability with Samsung, we are looking to launch a green smartphone together by the end of 2022, among other things.

2Packaging

Samsung packages its end devices free of plastic. The cardboard is mainly made of recycled paper. We are teaming up with further smartphone manufacturers to develop ideas for packaging their devices as sustainably as possible. Midway through 2021, over 60 percent of the smartphones we sold in Europe were in sustainable packaging and this figure is set to rise to some 90 percent by the end of 2022.

3SIM cards half the size

In Germany, we halved the size of SIM card trays in 2019, which saved more than 20 metric tons of plastic that same year. Since 2020, these half-size SIM cards have also gradually been introduced at our European national companies. At Hrvatski Telekom, for example, all SIM cards are to be replaced by half SIM cards by the end of 2021.

4Back into circulation

We have been taking back all old mobile devices for many years now, ensuring the continued use of functional devices and professional recycling of the remaining ones. In Germany and the USA alone, we have already taken back more than 29 million used devices.

Speedport Smart 4

Clearly labeled – #GreenMagenta If you want to be more sustainable when online at home as well as on the move, look out for our #GreenMagenta label.

Router
GreenMagenta-Label

Speedport Smart 4

Read article "Digital civil courage" Jay

It’s not all about what’s inside …

… the external packaging is also important. Has it ever made you cross just how much packaging waste even small products generate? Besides filling up our trash cans, it also takes time to properly separate the various materials such as plastic, metals, and paper. Above all, though, the growing volumes of packaging waste are a real environmental problem. Even the manufacturing process uses a whole load of resources. For example, it takes up to 50,000 liters of water, 10,000 kWh of energy, and 1 metric ton of CO₂ to produce a single metric ton of paper. That’s why we are working on more sustainable and economical packaging:

All new Deutsche Telekom products have had sustainable packaging since the end of 2020.
We are working on persuading all major smartphone manufacturers to switch to more sustainable packaging. By the end of 2022, we anticipate that some 90 percent of the smartphones we sell will benefit from sustainable packaging.
Shipping boxes for technical equipment and spare parts that are dispatched via our technology department in Germany are cut precisely to size to minimize the amount of material used, and the cuttings are recycled as environmentally friendly filling material.

Please don’t buy!

Do you own a power drill? If so, how often do you use it? Probably not very often if you’re not exactly a big DIY fan. Experts have calculated that we use a drill for an average of just 13 minutes before throwing it away. It’s a similar story with other everyday items. That makes consumption a one-way street.

Alternatives such as renting or sharing rather than buying do exist, though, and have become a whole lot easier in the age of the internet. From cars to gardening tools and electronics, there are now a whole host of rental and sharing apps that enable people to rent products for a short period or borrow them from someone living nearby.

You don’t need to buy your router or media receiver from Deutsche Telekom either, as we also offer rental models. Returned devices that still work are refurbished and rented out again. In this way, we reduce electronic waste and also avoid the environmental impact associated with producing new devices.

Greener shopping

With live plant walls, recyclable LED lights, energy-saving screens, and ecological floor coverings, our shops are also gradually becoming more sustainable.

It obviously wouldn’t be very sustainable simply to replace fully functional installations everywhere, so our Green Shops concept in Germany has been implemented gradually since 2018, in all new shops and in shops that need to be renovated. Internationally, too, the Deutsche Telekom shopping experience is becoming ever greener. We are already implementing our concept in more than 100 inter­national new and renovated stores.

The facilitator – We don’t want our company to be alone in pulling out all the green stops. We are also keen to help our individual consumers and business customers live and do business more sustainably. Digitalization is making this easier. One very simple example is how working from home and using video conferences is eliminating numerous commutes and business trips, which is good for the climate.

We regularly calculate the impact of all our solutions on protecting the climate. In 2020, this revealed that Deutsche Telekom solutions enabled our customers in Germany alone to save seven times more CO₂ than the company actually generated. We call this the “enablement factor”.

Here are a number of other examples of how we make it possible for our customers to be more sustainable:

1Smart home

2Smart cities

3Smart farming

4Smart health

5Smart logistics

6Cloud Computing

The connected field
We need your input

Do you have an idea or suggestion for Deutsche Telekom? Then we’d like to hear from you! In Germany, you can take part in surveys, polls, and discussions in our Ideenschmiede (think tank) or place suggestions in the digital ideas box. In addition to this, our workshops (attended in person or virtually) give you the opportunity to discuss exciting topics with the community and Deutsche Telekom representatives. Simply register and join in!
To obtain unfiltered, genuine feedback about the latest products and developments, we also regularly invite customers to the Customer Café. It’s a bit like speed dating – 5 visitors to the café each take 15 minutes to help our product owners gear our products to the needs of customers.

The connected field

Deutsche Telekom solutions enabled our customers in Germany alone to save seven times more CO₂ than the company actually generated. We call this the “enablement factor”.


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