Achieving more together: international collaboration
How can international corporations put sustainability strategies into practice across borders? Deutsche Telekom employs CR managers for the relevant business segments and national companies to reach this goal. They use the CR Manager Network to regularly share best practices and discuss new challenges, thereby jointly promoting essential CR issues. The central Group Corporate Responsibility (GCR) department is responsible for managing the network. In the year 2021, the CR Manager Network encompassed more than 100 CR Manager from 34 subsidiaries based in 20 countries across the globe.
The participants are regularly invited to virtual meetings and capacity building calls by Group Corporate Responsibility. In 2021, content and likely implications of the EU Green Deal were discussed as well as progress within the #GreenMagenta programs and the new strategic stream "Positive impact on society" defined by the EU segment. Furthermore, the network members could gain insights into issues like Impact measurement and the future of a greener mobility.
Measurable success: Reduced CO2 generation at data centers
We keep our goal of reducing our carbon footprint in mind when planning and operating our data centers. To achieve this goal, we take a two-step approach. It starts with optimizing energy consumption at each data center site and then continues with improving processes throughout the global data center landscape.
The PUE (Power Usage Effectiveness) figure is the key indicator for their energy efficiency. Since 2008, we have succeeded in reducing the average PUE factor at the T-Systems data centers in Germany from 1.85 to 1.56.
|Data Center Energy Usage||2017||2018||2019||2020|
|Total energy used in data centers (MWh)||837,265||735,800||647,162||407,741|
|Percentage of renewable energy (of total energy)||41||52||53,5||62,5|
Our aim is to increase the share of renewable energy on a yearly basis. Therefore our reported target is to increase our share in comparison to the previous year.
Every two years we conduct our employee survey in order to obatin feedback from our employees, discover weaknesses, and implement suitable actions to eliminate those weaknesses. The analysis on team level and of other criteria (e.g. function, executives vs. leader vs. employee, gender, age group) support the derivation of fitting concrete improvement actions on all levels. Around 76% of all employees participated in the last employee survey, the share of men and woman - where gender was specified - complies approximately with gender proportion in the group (participation rate man around 67%, women around 32% and for the first time diverse around 1%).
In addition to the employee survey, we also gauge employee satisfaction every six months through a pulse survey. This helps us obtain a current snapshot of the mood at the company and verify whether the introduced actions have been successful. This lets us make quick adjustments if necessary. The pulse survey in November 2020 saw a 77% response rate among the group.
Internet access on planes
Together with satellite company Inmarsat, Deutsche Telekom is offering the fastest inflight broadband service for European travelers.
The European Aviation Network (EAN) has been developed by Inmarsat and Deutsche Telekom in partnership with leading European companies such as Thales, Nokia, Airbus, Cobham and Eclipse Technics. It marks a paradigm shift in the airline passenger experience, with incomparable speeds, uninterrupted coverage and significantly lower latency than any other inflight Wi-Fi network in the continent.
The award-winning connectivity solution has been available to over 20 million passengers to date, travelling on more than 200,000 flights throughout Europe, covering key destinations such as London, Madrid, Barcelona, Geneva and Rome. It is currently available with British Airways, Iberia and Vueling, which are all part of International Airlines Group (IAG).
Implementation of the EU General Data Protection Regulation
After being enacted in May 2016, the EU General Data Protection Regulation (GDPR) has had a binding effect since May 25, 2018. Deutsche Telekom implemented the requirements contained therein in a three-stage, EU-wide project:
- Preparation: Group Privacy drew up a set of standardized rules, known as Binding Interpretations, that apply to the entire Group. They were developed in collaboration with the national companies. The Binding Interpretations include specific recommendations and best practice examples to implement the EU regulation.
- Implementation: From January 2017 to May 25, 2018, the new requirements based on the Binding Interpretations were introduced throughout the Group. This involved checking and, where necessary, adjusting all the IT systems. All employees were made aware of the General Data Protection Regulation, and more than 10,000 experts received intensive training.
- Evaluation: The implementation period was followed by a review phase during which all affected Group entities were asked whether they had put all relevant requirements into action. In addition to this, GDPR compliance was randomly inspected at 28 companies.
All-round security for life in the digital world
Since the the Computerhilfe Plus service launch in 2016, the demand for support in matters related to digital security has continued to grow. That’s why we introduced the Digital Schutzpaket (Digital Protection Package) in 2018 and added the Digital Schutzpaket Business (Business Digital Protection Package) to this product at the end of 2019. The Digital Protection Package combines all relevant security services in one product and offers a central point of contact for all topics related to home networks and Wi-Fi, internet, and social media. A service number provides access to Deutsche Telekom experts for support on protecting the home network from external attacks, or help on the secure use of the internet, social networks, and passwords. In the event of data loss, we look after recovering files where possible. Other service components include financial protection from fraudulent use of bank details, fraud in private online trading, and protection and effective countermeasures against cyberbullying or insults on the internet. For business customers, reputation protection is also included, which supports the deletion of unstable negative ratings and provides tips on maintaining online reputation. ID-Alarm helps customers protect their digital identity and alerts them when stolen login data is found.