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2022 Corporate Responsibility Report

Impact measurement: Multimedia learning for media literacy

For the topic of media literacy, we analyzed the effectiveness of our “Teachtoday” initiative. Joint research with the auditors from PwC (PricewaterhouseCoopers) showed that the methods used by Teachtoday are more than twice as effective as conventional forms of learning. The reason: The multimedia learning methods used by Teachtoday incorporate several senses at once, unlike conventional methods.

Teachtoday activities to improve media literacy are organized under different mottoes, such as “civil courage” in 2020 and “Gaming” in 2021.

This initiative contributes to the following SDG:

  • SDG 4: The multimedia learning methods used with Teachtoday promote safe and competent media use.

More information on media literacy can be found here.