Impact measurement: Multimedia learning for media literacy
For the topic of media literacy, we analyzed the effectiveness of our “Teachtoday” initiative. Joint research with the auditors from PwC (PricewaterhouseCoopers) showed that the methods used by Teachtoday are more than twice as effective as conventional forms of learning. The reason: The multimedia learning methods used by Teachtoday incorporate several senses at once, unlike conventional methods.
Teachtoday activities to improve media literacy are organized under different mottoes, such as “civil courage” in 2020 and “Gaming” in 2021.
For the topic of media literacy, we analyzed the effectiveness of our “Teachtoday” initiative. Joint research with the auditors from PwC (PricewaterhouseCoopers) showed that the methods used by Teachtoday are more than twice as effective as conventional forms of learning. The reason: The multimedia learning methods used by Teachtoday incorporate several senses at once, unlike conventional methods.
Teachtoday activities to improve media literacy are organized under different mottoes, such as “civil courage” in 2020 and “Gaming” in 2021.
This initiative contributes to the following SDG:
More information on media literacy can be found here.