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2022 Corporate Responsibility Report

Hello Biznisz Education Platform, “D Plan” Digitalization Program (SOHO, SMB)

Telekom is launching a program under the name “D Plan” relating to its Hello Business educational platform. The aim is to help the digital development of SMBs. The pandemic demonstrated that digitalization on its own is not a way to become successful more easily. However, it can often be the only way for businesses to realize the importance of digital tools and solutions in the modern world. However, not all small businesses are confident about how to use these tools and solutions, or they are reluctant to take up the challenge. Telekom Hello Business D Plans provide businesses with easy-to-use, copyable, practical guidance, and proven, ready-made digital case studies which are freely available to anyone on the program website.

The digital plans for businesses – or D Plans – were developed for responding to actual customer expectations. They are also intended to address actual problems and issues that small businesses are confronted with. These approaches have been monitored by Telekom over recent years. Our representative survey shows that since the pandemic, customers have higher expectations for the digital presence of businesses owing to the fact that they are increasingly searching for businesses online. Transparent and reliable presence on the Web is absolutely crucial when selecting a business. Web searches reveal information about pricing, contact information and customer ratings. The practical guides now available empower businesses to take digitalization steps themselves without outside assistance or even major investment. Frequently, the necessary steps required are not at all significant.

All Telekom Hello Business D Plans are based on an existing success story. They enable anyone to draw inspiration and turbocharge the digital development of their own enterprise. The examples include proven recipes for success. The interested Small Offices/Home Offices (SOHOs) and SMBs are also provided with additional digitalization plans. They can use these as a blueprint for taking simple steps to improve their profitability. This can be achieved simply by copying solutions from other businesses and learning from them.

The D Plans project started in August 2021, and since then 28 plans have been completed.

Topics include email marketing, content marketing, invoicing, time management, data analysis, and data management. During this time, the project yielded 10 960 conversions, i.e. downloading the template. The conversion rate is very high at 36.1 percent.