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2022 Corporate Responsibility Report

ConnectedKids – Digital Media Competence in the Classroom

Digital inclusion is an important concern for us. The ConnectedKids initiative is our way of supporting the education sector by developing the school of the future, where parents, teachers, children, and young people have the necessary media skills. Taking on digital and social responsibility is one of the basic ideas behind the ConnectedKids project launched by Magenta Telekom in 2013. This unbureaucratic, digital solution for schools facilitates a simple, uncomplicated and free access to the use of mobile devices. For six weeks, the children use tablets to study in a completely innovative way. Away from the idea of avoidance of and protection from digitalization, we move toward the idea of digital emancipation.  This approach is important, since the digital world has now become a part of everyday life – also for children and young people. The associated potential and opportunities are almost limitless. Accompanying children and young people through the digital jungle promotes a more critical and conscious perception. This in turn leads to independent and responsible use of digital media.

ConnectedKids enables schools without a digital infrastructure to lay a foundation for the digital future. In addition to tablets and mobile Internet, ConnectedKids enriches everyday school life with digital and pedagogical know-how, so children can explore digital possibilities in the classroom independently. By the end of the 2021/2022 school year, 235 schools, 1 160 classes, 1 180 teachers, and more than 20 000 students had taken part in the ConnectedKids project and gained an insight into the digital world of education.