Our interaction with stakeholder 
groups helps us find support for our concerns. In addition, it provides input that helps us recognize key trends early on. Also, it facilitates our innovation processes. The “Design for All” sounding board is a current example of our efforts to actively include our stakeholders. The sounding board, staffed with external experts, advises us on ways of making our products and processes more accessible and easier to use.
The following overview sets out who our stakeholders are and what matters to them most:
, asset managers and analysts) rating agencies, sociology and design research institutions We encourage stakeholder engagement in our corporate activities. With this in mind, we developed an appropriate strategy in 2011. It is based on the three AA1000 principles developed by AccountAbility, a non-governmental organization: materiality, inclusivity, and responsiveness. Our compliance with these principles was reviewed and confirmed by an auditing company in connection with the introduction of our 2013 Strategy. In the 2023 reporting year, we intensified our dialog with our employees – for example, via our Green Pioneers Day – with a view to making our internal processes even more sustainable.
We used a case-based relevance analysis to identify the type and intensity of our stakeholder engagement. The more relevant a stakeholder group is to the topic or project concerned, the more intensive the engagement of that stakeholder group can be. Depending on the intensity, we make a distinction between three types of engagement: participation, dialog, and information.
The feedback that we receive from our stakeholders is incorporated into our CR activities and also affects the CR program.
Overview of memberships and collaborations as part of our sustainability commitment:
1 Website only available in German
Finding solutions
means finding the courage
for open dialog, even beyond
the boundaries of a company.
Let’s all dare to be
more transparent!
Finding solutions means finding the courage for open dialog, even beyond the boundaries of a company. Let’s all dare to be more transparent!
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Strategy in the topic specials
Find out more about the topic Strategy in the topic specials
