2021 Corporate Responsibility Report
CR-Report 2021
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Management & facts

Stakeholder management

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Our stakeholders

Our interaction with stakeholder groups helps us find support for the things that matter to us and makes it easier to identify trends early on, thereby fostering our innovation processes.

The following overview sets out who our stakeholders are and what matters to them most:

Analysts, investors
and their representatives
Customers, potential
customers and their representatives
Business sector
and its representatives
Science, research
and education
NGOs and special
interest groups
Media
Politics
Employees, potential
employees and their
representatives
Suppliers
Deutsche Telekom stakeholders

Analysts, investors and their representatives

  • TOP-SUBJECTS:
  • Data Protection
  • Data Security
  • ICT solutions that contribute to climate protection
  • Ethical business practices and compliance
  • Limiting the effects of climate change
  • Stakeholder groups:
  • Private investors
  • Funds, asset managers and analysts
  • (SRI) rating agencies
  • Analyst organizations and associations
  • Institutional investors

Customers, potential customers and their representatives

  • TOP-SUBJECTS:
  • Data Security
  • Disruptive Technologies
  • Data Protection
  • ICT solutions that contribute to climate protection
  • Network expansion
  • Stakeholder groups:
  • Youngsters and young adults
  • Families
  • Middle-aged people
  • Senior citizens
  • Small and medium-sized enterprises
  • Large corporations
  • Public authorities
  • Consumer organizations and segment-specific interest groups
  • Telekom Supervisory Board members

Business sector and its representatives

  • TOP-SUBJECTS:
  • All top-subjects of the materiality analysis 2021
  • Stakeholder groups:
  • DAX-listed companies
  • Other large corporations
  • Small and medium-sized enterprises
  • Trade and industry associations
  • Cooperation partners
  • Competitors

Science, research and education

  • TOP-SUBJECTS:
  • ICT solutions that contribute to climate protection
  • Media literacy (incl. ICT and child safety)
  • Socially relevant application of ICT products and services
  • Data Security
  • Data Protection
  • Stakeholder groups:
  • CR and sustainability research institutions
  • Political and business research institutions
  • Universities
  • Schools
  • Day care centers
  • Student organizations and university associations
  • ICT, sociology and design research institutions

NGOs and special interest groups

  • TOP-SUBJECTS:
  • Data Protection
  • Limiting the effects of climate change
  • Ethical business practices and compliance
  • Transparency and reporting
  • Supply chain labor standards
  • Stakeholder groups:
  • Humanitarian organizations and charities
  • Business ethics groups
  • Multi-thematic organizations
  • Churches and their relief organizations as well as other religious and social groups
  • Foundations
  • Environmental protection organizations

Media

  • TOP-SUBJECTS:
  • All top-subjects of the materiality analysis 2021
  • Stakeholder groups:
  • CR and sustainability
  • Players from politics and business
  • Education
  • Radio broadcasters, daily press, press agencies
  • Online media and social networks
  • Publishers
  • Journalist associations/media groups
  • ICT and communications

Politics

  • TOP-SUBJECTS:
  • Transparency and reporting
  • Data Protection
  • Data Security
  • Socially relevant application of ICT products and services
  • Network expansion
  • Stakeholder groups:
  • Players at national level
  • Embassies and consulates
  • Supervisory and regulatory authorities
  • Communities and their representatives
  • International organizations
  • Players at EU level

Employees, potential employees and their representatives

  • TOP-SUBJECTS:
  • Data Protection
  • ICT solutions that contribute to climate protection
  • Employee involvement
  • Diversity and anti-discrimination
  • Talent acquisition, employee retention, development and staff reduction
  • Stakeholder groups:
  • Employees
  • Managers
  • Board of Management
  • Applicants and prospective employees
  • Trade unions and works councils
  • Employees and students
  • Endowed chairs
  • Apprentices/trainees

Suppliers

  • TOP-SUBJECTS:
  • Waste and emissions management in the supply chain
  • Ethical business practices and compliance
  • Energy consumption in the supply chain and during transport
  • Data Security
  • Supply chain labor standards
  • Stakeholder groups:
  • Auditors and certification bodies
  • Sub-suppliers
  • Consultants
  • First-tier suppliers
 

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Formats for stakeholder engagement

We encourage stakeholder engagement in our corporate activities. With this in mind, we developed an appropriate strategy in 2011. It is based on the three AA1000 principles developed by the NGO AccountAbility: materiality, inclusivity, and responsiveness. Our conformity with these principles was investigated and verified by an auditing firm in 2013.

We used a case-based relevance analysis to identify the type and intensity of our stakeholder engagement. The more relevant a stakeholder group is to the topic or project concerned, the more intensive the engagement of that stakeholder group can be. Depending on the intensity, we make a distinction between three types of engagement: participation, dialog, and information.

Formats for stakeholder engagement

Participation
Dialog
Information
For more information, please click on the segments.

The feedback that we receive from our stakeholders is incorporated into our CR activities.

Inaluk Schaefer

Do you have questions on this topic?
Ask our expert:

Inaluk Schaefer

 

Reporting against standards

 

Global Reporting Initiative (GRI)

  • GRI 102-40 (General Disclosures)
  • GRI 102-42 (General Disclosures)
  • GRI 102-43 (General Disclosures)
  • GRI 102-44 (General Disclosures)
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Overview of memberships and collaborations

Overview of memberships and collaborations as part of our sustainability commitment:

Business and industry associations

BITKOM

Bundesverband der Deutschen Industrie e.V. (BDI) (Federation of German Industries)

European Telecommunications Network Operators’ Association (ETNO) 

Forum Nachhaltige Entwicklung der Deutschen Wirtschaft e.V. (econsense) 
(Forum for Sustainable Development of German Business)

GSM Association (GSMA)

Climate protection and environmental organizations

B.A.U.M. e.V.1 (environmental management organization)

Competence Center Technology-Diversity-Equal Opportunities e. V. (kompetenzz)
European School of Management and Technology (ESMT) (Sustainable Business Roundtable)

Global e-Sustainability Initiative (GeSI) 

Global Compact 

Joint Audit Cooperation (JAC) 

nachhaltig.digital1 (Germany’s skills forum for sustainability and digitalization among SMEs)

RE100 
Solar Impulse Foundation

Stiftung KlimaWirtschaft (German Alliance for Climate and Economy)

Civic and aid organizations

Aktion Deutschland Hilft e.V.

Amadeu Antonio Stiftung

Bundesarbeitsgemeinschaft der Senioren-Organisation (BAGSO) 
(German National Association of Senior Citizens’ Organisations) 

Bundesnetzwerk Bürgerschaftliches Engagement (BBE) (National Network for Civil Society)
Charta der Vielfalt (Diversity Charta)

Charta der digitalen Vernetzung1 (Digital Networking Charta)

Correctiv1 (German investigative newsroom)

Deutschland sicher im Netz (DsiN) (Making Germany safe on the net) 

Deutschlandstiftung Integration1 (German foundation for Integration) 

Digitale Helden1 (Digital Heroes)

Diskutier Mit Mir e.V.1 (Discuss with Me) 

European Academy for Women in Politics and Business e.V. (EAF Berlin)
esports player foundation

Femtec 

Freunde fürs Leben e.V.1 (Friends for Live) 

Gesicht Zeigen! (Show your face) 

      

Global Digital Women

ichbinhier e.V.1

Juuuport e.V.

Managerfragen.org1

100% MENSCH1 (100% Human)

Nummer gegen Kummer1 (youth counseling line)

Seitenstark e. V.1

Supplier Development Programme (SDP)

TelefonSeelsorge1 (telephone counselling)

VielRespektStiftung1 (association for diversity and respect)

ZDK Gesellschaft Demokratische Kultur (Hass hilft)1 (society for democratic culture)

 

1 Website only available in German

Reporting against standards

 

Global Reporting Initiative (GRI)

  • GRI 102-12 (General Disclosures)
  • GRI 102-13 (General Disclosures)
  • GRI 102-43 (General Disclosures)
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