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2021 Corporate Responsibility Report

Structure of the online report

The CR Report 2021 is a Communication on Progress that looks at the key developments during the reporting period and provides additional information about the latest developments. We use different formats to reach the various target groups: 

  • The landing page gives a brief and interesting introduction to three issues that are relevant to society. Readers can access comprehensive information about these topics by following the links to the pages that follow. Readers who are only interested in Deutsche Telekom’s progress during the reporting period can follow a link to access our “Management & Facts” Communication on Progress directly. 
  • A news ticker provides continual updates on the latest events and activities. It can be reached from our start page, and it appears topic-specifically, focusing on individual news items, in our themed pages and the profiles of our national companies.
  • At Nachhaltig #DABEI (#TAKEPART sustainably), we look at key sustainability issues, from various perspectives, and in multimedia presentations. With plain, clear language, Nachhaltig #DABEI is aimed at a general audience. The in-depth themed pages it presents are grouped in keeping with the four societal trends “Good stewardship,” “New way of working,” “Digital life” and “Green future.” We take a look at a new topic every quarter. All themed pages, which are shown in magenta in the menu, are available in simplified language. 
  • In our Management & Facts progress report, we provide information, in the four main categories (“pillars”) Strategy, Economy, Environment, and Social, about Deutsche Telekom’s sustainability-oriented management structures and about its progress in the year under review. In some topic areas, we invite interested readers to engage in direct discussion with Deutsche Telekom experts. With the report, we meet requirements pertaining to conventional accountability reporting. 
  • The Management & Facts progress report also includes a section on key performance indicators (KPIs). In addition, we offer an interactive KPI img tool that lets users pick and choose indicators to create a customized compilation. 
  • In our national companies section, a majority of our national companies whose CR activities are described in this report also present their own CR profile. 
  • The report also includes search, “read-aloud” (text-to-speech) and “share” functionality, for added user convenience. What’s more, an “info cart” lets readers select different content and create a customized PDF file.
  • The report is supplemented by the new CR facts format, which individual Deutsche Telekom departments use to report directly on their sustainability-related projects and measures. Readers can access the CR facts section at any time by clicking on the link in the report's footer.
  • The report’s footer includes links to a download center, dialog functions, a glossary, and other relevant websites.