Achieving more together: international collaboration
How can international corporations put sustainability strategies into practice across borders? Deutsche Telekom employs CR managers for the relevant business segments and national companies to reach this goal. They use the CR Manager Network to regularly share best practices and discuss new challenges, thereby jointly promoting essential CR issues. The central Group Corporate Responsibility (GCR) department is responsible for managing the network. In the year 2021, the CR Manager Network encompassed more than 100 CR Manager from 34 subsidiaries based in 20 countries across the globe.
The participants are regularly invited to virtual meetings and capacity building calls by Group Corporate Responsibility. In 2021, content and likely implications of the EU Green Deal were discussed as well as progress within the #GreenMagenta programs and the new strategic stream "Positive impact on society" defined by the EU segment. Furthermore, the network members could gain insights into issues like Impact measurement and the future of a greener mobility.
Every two years we conduct our employee survey in order to obatin feedback from our employees, discover weaknesses, and implement suitable actions to eliminate those weaknesses. The analysis on team level and of other criteria (e.g. function, executives vs. leader vs. employee, gender, age group) support the derivation of fitting concrete improvement actions on all levels. Around 76% of all employees participated in the last employee survey, the share of men and woman - where gender was specified - complies approximately with gender proportion in the group (participation rate man around 67%, women around 32% and for the first time diverse around 1%).
In addition to the employee survey, we also gauge employee satisfaction every six months through a pulse survey. This helps us obtain a current snapshot of the mood at the company and verify whether the introduced actions have been successful. This lets us make quick adjustments if necessary. The pulse survey in November 2020 saw a 77% response rate among the group.
Collaboration for the protection of minors
We want to create a safe and positive online experience for children and young people. We offer them attractive, exciting content on age-appropriate websites.
Supporting standardized child protection offers
We became a member of the non-profit organization JusProg e.V. in 2016. Its software protects children and young people on the internet by blocking certain content.
This software has been officially recognized as a general child protection program in Germany in accordance with statutory requirements (JMStV). The software was most recently evaluated in March 2017.
We donated the rights to the program codes behind our child protection software (Windows) and our child protection app, Surfgarten, (iPhone/iPad) to JusProg e.V.
Commitment to FSM
We are a founding member and part of the executive board of FSM, the Association for the Voluntary Self-Monitoring for Multimedia Service Providers. The association published the “Index for Youth Media Protection” for the first time in 2017. The 2018 youth media protection report specifically addressed teachers and educational specialists.